SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 14A
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                    INFORMATION REQUIRED IN PROXY STATEMENT

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                  Proxy Statement Pursuant to Section 14(a) of
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[_]|_|   Soliciting Material Pursuant to Rule 14a-11(c)ss.240.14a-11(c) or Rule 14a-12ss.240.14a-12

                          HOVNANIAN ENTERPRISES, INC.
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                (Name of Registrant as Specified In Its Charter)

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    (Name of Person(s) Filing Proxy Statement, if Other Thanother than the Registrant)

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                   [LOGO][LETTERHEAD OF HOVNANIAN ENTERPRISES, INC.
================================================================================
10 HIGHWAY 35, P.O. BOX 500, RED BANK, NEW JERSEY 07701 |_|   (732) 747-7800]

                                                                January 15, 199926, 2000

Dear Shareholder:

      You are cordially invited to attend the Annual Meeting of Shareholders
which will be held on Friday,Thursday, March 5, 1999,16, 2000, in the Boardroom of the American
Stock Exchange, 13th Floor, 86 Trinity Place, New York, New York. The meeting
will start promptly at 10:30 a.m.

      It is important that your shares be represented and voted at the meeting.
Therefore, we urge you to complete, sign, date and return the enclosed proxy
card in the envelope provided for this purpose. Of course, if you attend the
meeting, you may still choose to vote your shares personally, even though you
have already returned a signed proxy. Important items to be acted upon at the
meeting include the election of directors, and  ratification of the selection of
independent accountants.accountants, the approval of amendments to the Company's 1983 Stock
Option Plan and the approval of the Company's Senior Executive Short Term
Incentive Plan.

      We sincerely hope you will be able to attend and participate in the
Company's 19992000 Annual Meeting. We welcome the opportunity to meet with many of
you and give you a firsthand report on the progress of your Company.

                                                Sincerely yours,


                                                /s/ KEVORKKevork S. HOVNANIAN
                                           ----------------------------------Hovnanian

                                                KEVORK S. HOVNANIAN
                                                Chairman of the Board



                           HOVNANIAN ENTERPRISES, INC.

                                   ------------------------------------

                    Notice of Annual Meeting of Shareholders
                                January 15, 1999
                           ---------------------------26, 2000

                                   ----------

      NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of
Hovnanian Enterprises, Inc. will be held on Friday,Thursday, March 5, 1999,16, 2000, in the
Boardroom of the American Stock Exchange, 13th Floor, 86 Trinity Place, New
York, New York at 10:30 a.m. for the following purposes:

            1. The election of Directors of the Company for the ensuing year, to
      serve until the next Annual Meeting of Shareholders of the Company and
      until their respective successors may be elected and qualified.

            2. The ratification of the selection of Ernst & Young LLP as
      independent accountants to examine financial statements for the Company
      for the year ended October 31, 1999.2000.

            3. The approval of amendments to the Company's 1983 Stock Option
      Plan.

            4. The approval of the Company's StockSenior Executive Short Term
      Incentive Plan.

            4.5. The transaction of such other business as may properly come
      before the meeting and any adjournment thereof.

      Only shareholders of record at the close of business on January 7, 199917, 2000
are entitled to notice of and to vote at the meeting.

      Accompanying this Notice of Annual Meeting of Shareholders is a proxy
statement, a form of proxy and the Company's Annual Report for the year ended
October 31, 1998.1999.

      All shareholders are urged to attend the meeting in person or by proxy.
Shareholders who do not expect to attend the meeting are requested to complete,
sign and date the enclosed proxy and return it promptly in the self-addressed
envelope provided.

                                             By order of the Board of Directors,
                                             PETER S. REINHART
                                                              Secretary
January 15, 199926, 2000

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      PLEASE INDICATE YOUR VOTING INSTRUCTIONS ON THE ENCLOSED PROXY CARD, DATE
AND SIGN IT, AND RETURN IT IN THE ENVELOPE PROVIDED. NO POSTAGE IS NECESSARY IF
MAILED IN THE UNITED STATES.

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                           HOVNANIAN ENTERPRISES, INC.
                                  10 Highway 35
                                  P.O. Box 500
                           Red Bank, New Jersey 07701

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                                 PROXY STATEMENT
                                 --------------------------------------

General

      The accompanying proxy is solicited on behalf of the Board of Directors of
Hovnanian Enterprises, Inc. (the "Company") for use at the Annual Meeting of
Shareholders referred to in the foregoing notice and at any adjournment thereof.
It is expected that this Proxy Statement and the accompanying proxy will be
mailed commencing January 15, 199926, 2000 to each shareholder entitled to vote. The
Company's Annual Report for the year ended October 31, 19981999 accompanies this
Proxy Statement.

      Shares represented by properly executed proxies, if such proxies are
received in time and not revoked, will be voted in accordance with the
specifications thereon. If no specifications are made, the persons named in the
accompanying proxy will vote such proxy for the Board of Directors' slate of
Directors, for the ratification of selected independent accountants, for
approval of the proposed amendments to the 1983 Stock Option Plan, for approval
of the Senior Executive Short Term Incentive Plan, and as recommended by the
Board of Directors unless contrary instructions are given. Any person executing
a proxy may revoke it at any time before it is exercised by delivering written
notice of revocation to the Secretary of the Company or by voting in person at
the meeting.

                     VOTING RIGHTS AND SECURITY OWNERSHIP OF
                    CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

      The record date for the determination of shareholders entitled to vote at
the meeting is the close of business on January 7, 1999.17, 2000. On January 7, 1999,17, 2000,
the voting securities of the Company outstanding consisted of 13,830,82014,903,225 shares
of Class A Common Stock, each share entitling the holder thereof to one vote and
7,688,6007,643,473 shares of Class B Common Stock, each share entitling the holder
thereof to ten votes.

      Other than as set forth in the table below, there are no persons known to
the Company to own beneficially shares representing more than 5% of the
Company's Class A Common Stock or Class B Common Stock.


                                       1


      The following table sets forth as of January 7, 199917, 2000 the Class A Common
Stock and Class B Common Stock of the Company beneficially owned by each
Director and nominee for Director, by all Directors and officers of the Company
as a group (including the named individuals) and holders of more than 5%:

Class A Common Stock Class B Common Stock ---------------------------- ------------------------------------------------ -------------------- Amount and Amount and Nature of Nature of Directors, Nominees and Beneficial Percent Beneficial Percent Holders of More Than 5% Ownership(1) of Class(2) Ownership(1) of Class(2) --------------------------- ------------------------------------- ------------ ----------- -------------------------- ----------- Kevork S. Hovnanian(3)(5) ....................... 5,492,887 39.7%36.9% 5,843,837 76.0%76.5% Ara K. Hovnanian(4) ................. 1,429,661 10.0%.................. 1,454,661 9.5% 1,234,096 15.6%15.7% Paul W. Buchanan .................... 43,520..................... 46,020 .3% 21,480 .3% Arthur M. Greenbaum ................. 6,833.................. 8,500 .1% 1,500 -- Desmond P. McDonald ................. 7,083.................. 8,750 .1% 3,750 .1% Peter S. Reinhart ................... 43,897.................... 47,230 .3% 16,950 .2% J. Larry Sorsby ..................... 75,493 .5%...................... 82,160 .6% 21,840 .3% Stephen D. Weinroth ................. 21,083.................. 22,750 .2% 2,250 -- All Directors and officers as a group (10 persons) .................. 7,120,457 49.4%................... 7,162,958 46.2% 7,145,703 89.8%90.3%
- ---------- Notes: (1) The figures in the table in respect of Class A Common Stock do not include the shares of Class B Common Stock beneficially owned by the specified persons, which shares of Class B Common Stock are convertible at any time on a share for share basis to Class A Common Stock. The figures in the table represent beneficial ownership (including ownership of 576,739619,240 Class A Common Stock Options and 268,260 Class B Common Stock Options, currently exercisable or exercisable within 60 days) and sole voting power and sole investment power except as noted in notes (3), (4) and (5) below. (2) Based upon the number of shares outstanding plus options for such director, nominee or holder. (3) Includes 167,812 shares of Class A Common Stock and 320,012 shares of Class B Common Stock as to which Kevork S. Hovnanian has shared voting power and shared investment power. Kevork S. Hovnanian's address is 10 Hwy 35, P.O. Box 500, Red Bank, New Jersey 07701. (4) Includes 35,217 shares of Class A Common Stock and 68,66779,167 shares of Class B Common Stock as to which Ara K. Hovnanian has shared voting power and shared investment power. Ara K. Hovnanian's address is 10 Hwy 35, P.O. Box 500, Red Bank, New Jersey 07701. (5) Includes 2,829,413 shares of Class B Common Stock held by the Kevork S. Hovnanian Family Limited Partnership, a Connecticut limited partnership (the "Limited Partnership"), beneficial ownership of which is disclaimed by Kevork S. Hovnanian. Kevork S. Hovnanian's wife, Sirwart Hovnanian, as trustee of the Sirwart Hovnanian 1994 Marital Trust, is the Managing General Partner of the Limited Partnership and as such has the sole power to vote and dispose of the shares of Class B Common Stock held by the Limited Partnership. Also includes 129,562 shares of Class A Common Stock and 264,562 shares of Class B Common Stock held in trust for Mr. Hovnanian's daughter over which Sirwart Hovnanian, as trustee, shares with her daughter the power to dispose of and vote. In addition, includes 18,250 shares of Class A Common Stock and 55,450 shares of Class B Common Stock held in trust for Mr. Hovnanian's grandchildren, over which Sirwart Hovnanian, as trustee, has sole power to dispose of and vote and includes 20,000 shares of Class A Common Stock held in the name of Sirwart Hovnanian over which she has sole power to dispose of and vote. Mr. Hovnanian disclaims beneficial ownership of the shares described in the preceding three sentences. SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE Section 16(a) of the Securities Exchange Act of 1934, as amended, requires the Company's executive officers, directors, persons who own more than ten percent of a registered class of the Company's equity securities and certain entities associated with the foregoing ("Reporting Persons") to file reports of ownership and changes in ownership on Forms 3, 4 and 5 with the Securities and Exchange Commission (the "SEC") and the 2 American Stock Exchange (the "ASE"). These Reporting Persons are required by SEC regulation to furnish the Company with copies of all Forms 3, 4 and 5 they file with the SEC and the ASE. Based solely on the Company's review of the copies of such forms it has received, the Company knows of no failure to file. 2 ELECTION OF DIRECTORS The Company's By-laws provide that the Board of Directors shall consist of eight Directors who shall be elected annually by the shareholders. The Company's Certificate of Incorporation requires that, at any time when any shares of Class B Common Stock are outstanding, one-third of the Directors shall be independent. The following persons are proposed as Directors of the Company to hold office until the next Annual Meeting of Shareholders and until their respective successors have been duly elected and qualified. In the event that any of the nominees for Directors should become unavailable, it is intended that the shares represented by the proxies will be voted for such substitute nominees as may be nominated by the Board of Directors, unless the number of Directors constituting a full Board of Directors is reduced. The Company has no reason to believe, however, that any of the nominees is, or will be, unavailable to serve as a Director.
Year First Became a Name Age Company Affiliation Director ---- --- ------------------- -------- Kevork S. Hovnanian......... 75 Chairman of the Board, and 1967 Director of the Company. Ara K. Hovnanian............ 41 President, Chief Executive 1981 Officer and Director of the Company. Paul W. Buchanan............ 48 Senior Vice President- 1982 Corporate Controller and Director of the Company. Arthur M. Greenbaum......... 73 Director of the Company. 1992 Desmond P. McDonald......... 71Year First Became a Name Age Company Affiliation Director ---- --- ------------------- -------- Kevork S. Hovnanian .... 76 Chairman of the Board, and 1967 Director of the Company. Ara K. Hovnanian ....... 42 President, Chief Executive 1981 Officer and Director of the Company. Paul W. Buchanan ....... 49 Senior Vice President-- 1982 Corporate Controller and Director of the Company. Arthur M. Greenbaum .... 74 Director of the Company. 1992 Desmond P. McDonald .... 72 Director of the Company. 1982 Peter S. Reinhart ...... 49 Senior Vice President and 1981 General Counsel/Secretary and Director of the Company. J. Larry Sorsby ........ 44 Senior Vice President, 1998 Treasurer and Chief Financial Officer and Director of the Company. Stephen D. Weinroth .... 61 Director of the Company. 1982 Peter S. Reinhart........... 48 Senior Vice President and 1981 General Counsel/Secretary and Director of the Company. J. Larry Sorsby............. 43 Senior Vice President, 1998 Treasurer and Chief Financial Officer and Director of the Company. Stephen D. Weinroth......... 60 Director of the Company. 1982
Mr. K. Hovnanian founded the predecessor of the Company in 1959 and has served as Chairman of the Board since its initial incorporation in 1967. Mr. K. Hovnanian was also Chief Executive Officer of the Company from 1967 to July 1997. 3 Mr. A. Hovnanian was appointed President in April 1988, after serving as Executive Vice President from March 1983. He has also served as Chief Executive Officer since July 1997. Mr. A. Hovnanian is the son of Mr. K. Hovnanian. Mr. Buchanan has been Senior Vice President -- Corporate Controller since May 1990. Mr. Greenbaum has been a senior partner of Greenbaum, Rowe, Smith, Ravin, Davis & Himmel, a law firm since 1950. Mr. Greenbaum qualifies as an independent Director as defined in the Company's Certificate of Incorporation. 3 Mr. McDonald was a Director of Midlantic Bank N.A. from 1976 to December, 1995, Executive Committee Chairman of Midlantic Bank N.A. from August 1992 to December, 1995 and was President of Midlantic Bank N.A. from 1976 to June 1992. He was also a Director of Midlantic Corporation to December, 1995 and was Vice Chairman of Midlantic Corporation from June 1990 to July 1992. Mr. McDonald qualifies as an independent Director as defined in the Company's Certificate of Incorporation. Mr. Reinhart has been Senior Vice President and General Counsel since April 1985. He was elected Secretary of the Company in February 1997. Mr. Sorsby was appointed Senior Vice President, Treasurer and Chief Financial Officer of the Company in February, 1996 after serving as Senior Vice President-Finance/Treasurer of the Company since March 1991. Mr. Weinroth is Chairman of the Board of Core Laboratories N.V., a New York Stock Exchange listed worldwide oil field services and manufacturing company. He is also a senior partner in Andersen, Weinroth & Co., L.P. a merchant banking firm. He has held such positions since 1994 and the beginning of 1996, respectively. From November 1993 until December 1995, he was Co-Chairman and Co-Chief Executive Officer of VETTA Sports, Inc., a supplier of bicycle parts and accessories. From 1989 to the present, Mr. Weinroth has been Co-Chairman of the Board of Directors and Chairman of the Investment Committee of First Brittania N.V., an international buyout firm.mezzanine and equity fund. He is also a director of the Central Asian-American Enterprise Fund, a development lender and investor in five countries formerly in the Soviet Union; the Fund receives its capital from an agency of the United States government. Mr. Weinroth qualifies as an independent Director as defined in the Company's Certificate of Incorporation. Meetings of Board of Directors The members of the Audit Committee of the Board of Directors are Messrs. McDonald, Weinroth and Reinhart. The Audit Committee is chaired by Mr. McDonald and is responsible for reviewing and approving the scope of the annual audit undertaken by the Company's independent accountants and meeting with them to review the results of their work as well as their recommendations. The Audit Committee has direct access to the Company's independent accountants and also reviews the fees of independent accountants and recommends to the Board of Directors the appointment of independent accountants. The Internal Audit Manager for the Company reports directly to the Audit Committee on, among other things, the Company's compliance with certain Company procedures which are designed to enhance management's considerationunderstanding of alloperating issues and the results of the Audit Department's approximately 50 audits annually of the various aspects of major transactions involving the Company.Company's business. The Audit Committee has direct control overauthorizes staffing includingand compensation of the internal audit department. The Company's Chief 4 Accounting Officer reports directly to the Audit Committee on significant accounting issues. During the year ended October 31, 19981999 the Audit Committee met twice.twice and had numerous telephonic meetings with the Internal Audit Manager. The Compensation Committee consists of Messrs. McDonald and Weinroth. The Compensation Committee is currently chaired by Mr. Weinroth and is active in reviewing salaries, bonuses and other forms of compensation for officers and key employees of the Company, in establishing salaries and in other compensation and personnel areas as the Board of Directors from time to time may request. For a discussion of the criteria utilized 4 and factors considered by the Compensation Committee in reviewing and establishing executive compensation, see "Report of the Compensation Committee" below. During the year ended October 31, 19981999 the Compensation Committee met once. The Company has no executive or nominating committees. Procedures for nominating persons for election to the Board of Directors are contained in the Company's Bylaws. During the year ended October 31, 19981999 the Board of Directors held four regularly scheduled meetings and three telephonic meetings. In addition, the directors considered Company matters and had numerous communications with the Chairman of the Board of Directors and others wholly apart from the formal meetings. Director Compensation Each director who is not an officer of the Company is paid $2,000 per regularly scheduled meeting attended, $1,000 for each committee meeting attended on a board meeting day, $2,000 for each committee meeting attended on a day other than a board meeting day, $2,000 for special meetings attended and a bonus. From time to time, these directors are also granted stock options. All directors are reimbursed for expenses related to their attendance at Board of Directors and committee meetings. During the year ended October 31, 1998,1999, Mr. McDonald received $28,000,$32,000, Mr. Greenbaum received $25,000$28,000 and Mr. Weinroth received $28,000$32,000 including a bonus paid in January 1999.2000. In addition, on June 4, 1999 these three directors were granted 5,000 stock options each at an exercise price of $8.375 (market price on the date of the grant). The options vest 33.3% a year starting on the first anniversary date of the grant and terminate June 3, 2009. RATIFICATION OF THE SELECTION OF AND RELATIONSHIP WITH INDEPENDENT ACCOUNTANTS The selection of independent accountants to examine financial statements of the Company made available or transmitted to shareholders and filed with the Securities and Exchange Commission for the year ended October 31, 19992000 is to be submitted to the meeting for ratification. Ernst & Young LLP has been selected by the Board of Directors of the Company to examine such financial statements. The Company has been advised that a representative of Ernst & Young LLP will attend the Annual Meeting to respond to appropriate questions and will be afforded the opportunity to make a statement if the representative so desires. 5 APPROVAL OF AMENDMENTS TO THE 1983 STOCK INCENTIVEOPTION PLAN General Information The purpose ofShareholders are being asked to consider and approve a proposal to amend the 1989 Stock Option Plan is(the "Plan"), as set forth in Exhibit A hereto, to aid the Company and its affiliates in recruiting and retaining key employees and(1) allow certain amendments, alterations or discontinuation to motivate these employees to make their best efforts on behalf of the Company and its affiliates by giving incentives through the granting of Awards. The Plan will benefit the Company because the employees will have an interest in the welfare of the Company due to their ownership of Shares. The Plan is not subject to the Employee Retirement Income Security Act of 1974 ("ERISA"). The total number of Shares which may be issued under the Plan is 1,500,000. The maximum number of Shares for which Options or Stock Appreciation Rights may be granted during a calendar year to any Participant shall be 300,000. The Shares may consist, in whole or in part, of unissued Shares or treasury Shares. Shares which are subject to Awards which terminate or lapse may be granted again under the Plan. The principal features of the Plan are summarized below, but the summary is only an overview and you should refermade to the Plan itself. Administration The Plan will be administered and interpreted bywithout obtaining approval of a Committeemajority of the Company's Boardshares entitled to vote thereon and (2) to extend the term of Directors. Currently this is the Compensation Committee. The Committee may delegate its duties and powers to any subcommittee consisting solely of at least two individuals who are each "non-employee directors" within the meaning of Rule 16b-3 under the Securities Exchange Act of 1934, as amended (the "Act") and "outside directors" within the meaning of Section 162(m) of the Internal Revenue Code (the "Code"). The Committee has the authority to interpret the Plan. The Committee may also adopt, amend or rescind any rules and regulations it considers to be helpful or necessary to carry out the purpose of the Plan. Any interpretation of the Plan or any Award by the Committee is final. The Committee will require payment if, under federal, state or local tax laws, you owe any taxes due to the exercise or settlement of an Award. If the chief executive officer of the Company is a member of the Board, the Board by specific resolution may constitute such chief executive officer as a committee of one which shall have the authority to grant Awards of up to an aggregate of 300,000 Shares in each calendar year to Participants who are (i) not subject to the rules promulgated under Section 16 of the Act (or any successor section thereto) or (ii) covered employees (or anticipated to become covered employees) as such term is defined in Section 162(m) of the Code; provided however, that such chief executive officer shall notify the Committee of any such grants made pursuant to this Section 4. Eligibility Employees, directors or consultants selected by the Committee are eligible to participate in the Plan ("Participants"). The Committee will determine the number of Shares that are covered by the Awards granted to an employee. No Award may be granted under 6 the Plan anytime after the tenth anniversary of the effective date of the Plan. The effective date is March 5, 1999, the date of the 1999 annual meeting of stockholders. Terms of Options The Committee has the responsibility to determine the terms and conditions of each optioncertain options previously granted under the Plan. The options may be non-qualified, incentive or other stock options and their terms and conditions are set forth in the related Award agreements. Stock options granted under the Plan are subjectproposed changes to the termsAmendments and conditions herein and in the Plan, and to any other terms and conditions that the Committee may determine. 1. The exercise priceTermination section of each option will be determined by the Committee. The minimum exercise price will be the fair market value of the Shares subject to the option on the date that the option is granted. 2. Options granted under the Plan will be exercisable as determined byconform such section to the Committee. However, an option may not be exercised more than ten years after it was granted. 3. An option may be exercised for allAmendments or from time-to-time, any partTermination Section of the Shares to which it relates.1999 Hovnanian Enterprises, Inc. Stock Incentive Plan, as 5 approved on March 5, 1999. The exercise date of an option is the later of the date the notice of exercise of an option is received by the Company and, if applicable, the date payment is received by the Company pursuant to clause (i), (ii), (iii) or (iv) in the following sentence. The purchase price for the Shares purchased upon exercise of an option is to be paid in full to the Company at the time of exercise. Payment may be made (i) in cash;(ii) in Shares; (iii) partly in cash and partly in Shares or (iv) by instructing a stockbroker to deliver to the Company an amount equal to the option price. The Committee may grant incentive stock options ("ISOs") which comply with Section 422 of the Code. Participants who own more than ten percent of the total voting power of all classes of stock of the Company or any affiliate may not be granted ISOs unless the option price for such ISO is at least 110% of the ISOs fair market value and such ISO shall terminate no later than the day preceding the fifth anniversary of the day on which such ISO was granted. If a Participant disposes of shares acquired upon the exercise of an ISO within two years after the grant of such ISO or within one year after such shares were transferred to the Participant, such Participant shall notify the Company of the disposition and of the amount realized upon disposition. Terms of Stock Appreciation Rights Grants. The Committee may grant a stock appreciation right (an "SAR") independent of an option or in connection with an option or portion of an option. If an SAR is granted in connection with an option, the SAR 1. may be granted when the related option is granted, or at any time prior to the exercise or cancellation of the option; 2. will cover the same number of Shares as covered by the option (or a lesser number if the Committee so decides); and 3. areterms being extended, subject to the same terms and conditions as the option, except as set forth in the Plan. 7 Terms. The exercise price per share of an SAR will be determined by the Committee. The exercise price will not be less than the greater of 1. the fair market value of a Share on the date that the SAR is granted, or, for an SAR granted in conjunction with an option, the option price of the related option, and 2. an amount permitted by applicable laws, rules, by-laws or policies of regulators or stock exchanges. Upon exercise of an SAR that is granted independent of an option, the Participant will be entitled to an amount equal to the excess of the fair market value of one Share on the exercise date over the exercise price per Share, multiplied by the number of Shares covered by the SAR. An SAR granted in conjunction with an option entitles the Participant to surrender to the Company the unexercised option and to receive in return an amount equal to the excess of the fair market value of one share on the exercise date over the option price per share multiplied by the number of Shares covered by the option surrendered. The exercise date is the date a notice of exercise is received by the Company. Payment must be made in cash, in Shares, or partly in cash and partly in Shares. No fractional Shares will be issued in payment of SARs. Limitations. The Committee may impose conditions on the exercise or transfer of SARs. Limited SARs. The Committee may grant limited SARs that may be exercised only upon the occurrence of specified events. Other Stock-Based Awards Generally. The Committee has sole discretion to grant any of the following awards: 1. Shares; 2. restricted Shares; and 3. awards valued in reference to the fair market value of Shares. The Committee determines the terms and conditions of all stock-based awards which include, but are not limited to: 1. the form of the award; 2. the right and manner in which a Participant can receive an award; 3. the timing of the award; 4. to whom an award will be granted; and 5. the amount of an award. Performance-Based Awards. These stock-based awards may be granted in a manner which is deductible by the Company under Section 162(m) of the Internal Revenue Code. A "Performance-Based Award" is based on the Participant's reaching certain written performance goals set forth by the Committee. The performance goals are based on certain 8 financial criteria, such as net income, stock price and return on stockholders' equity, as described in the Plan. These criteria may relate to the Company, its affiliates, divisions or units, or any combination thereof, as determined by the Committee. The maximum amount of a Performance-Based Award will be $2,000,000 annually for any Participant. The Committee will determine whether particular performance goals have been met and will certify the amount of the performance-based award. No performance-based award will be paid without the certification of the Committee. At the discretion of the Committee, the amount paid may be less than the amount determined by the performance goal formula. The amount of the performance-based award will be paid at a time determined by the Committee; however, to the extent permitted by the Committee and consistent with Section 162(m) of the Internal Revenue Code, a Participant may choose to defer payment of a performance-based award. Adjustments If, after the effective date of the Plan, there is any change in the outstanding shares of the Company's common stock due to any share dividend or split, reorganization, recapitalization, merger, consolidation, spin-off, combination or exchange of shares, other corporate exchange, any distribution to stockholders of shares other than regular cash dividends or any similar event, the Committee, in its sole discretion and without liability to any person, may adjust 1. the number or kind of shares or other securities issued or reserved for issuanceshareholder approval, pursuant to the Plan or pursuant to outstanding Awards; 2.proposed amendments are reflected in the option price; or 3. any other affected terms of such Awards. Change in Control. If there is a "Change in Control" (as defined below) of the Company, the Committee has sole discretion to take such actions, if any, as it deems necessary or desirable with respect to any Award, such as (i) the acceleration of an Award, (ii) the payment of cash in exchange for the cancellation of an Award and/or (iii) requiring the issuance of substitute Awards to substantially preserve the value of any affected Award, as of the date of the Change in Control. A "Change in Control" of the Company generally is deemed to occur if: 1. any person (with certain exceptions, including the Company's current controling shareholders and affiliates) becomes the owner of 50% of the voting power of the Company's voting securities; 2. during any twenty-four month period the majority of the membership of the Board of Directors changes without approval of two-thirds of the directors who either were directors at the beginning of the period or whose election was previously so approved; 3. the Company's stockholders approve a merger or consolidation with another company where the Company's voting securities outstanding priortable set forth below. The proposed amendments to the transaction do not represent more than 65% of voting power of the Company or the surviving entity; or 9 4. the Company undergoes a complete liquidation or sale or disposition of all or substantially all of the Company's assets. No Right to Continued Employment Receiving grants of Awards under the Plan does not give a Participant any right to continued employment with the Company or with any of its subsidiaries. Also, receiving grants of Awards under the Plan does not limit the right of the Company or any of its affiliates to terminate the employment of a Participant with the Company or with any of its affiliates. Nontransferability of Awards Unless otherwise determined by the Committee, Awards may be transferred only by the laws of descentplan are briefly summarized as follows: 9. Amendments and distribution. During a Participant's lifetime, the Participant is the only person who may exercise an Award. In certain circumstances, this section may be waived by the Committee. AmendmentsTermination. The Board may amend, alter or discontinue the Plan, from time-to-time as it sees fit, except that 1. shareholderbut no amendment, alteration or discontinuation shall be made which, (a) without the approval is required if such action increasesof the shareholders of the Company, would increase the total number of shares reserved for the purposes of the Plan or change the maximum number of shares for which Options may be issued under the Plan; 2.granted to any Optionee or (b) without the consent of a Participant, no amendment will be allowed if it has a material effect onan Optionee, would impair any of the rights or obligations under an Award; and 3.any Option theretofore granted to such Optionee under the Plan; provided, however, that the Compensation Committee may amend the Plan in any waysuch manner as it sees fit in order fordeems necessary to permit the Awards to comply withgranting of Options meeting the requirements of the Code or other applicable law. The Committee may not amend the termslaws. Effects of the Plan relating to Changes in Control (Section 9(b) of the Plan) after there has been a Change in Control. Certain Federal Income Tax ConsequencesProposed Amendments The following is a summarytable provides information on previously granted options which will be affected by the proposed amendments.
Expiration Date Current Giving Effect Dollar Number Expiration To Proposed Name and Position Value of Options Date Amendments ----------------- ----- ---------- ---- ---------- Ara K. Hovnanian President, CEO ............. $5.125 225,000 5/4/00 5/4/05 Paul W. Buchanan SVP - Corporate Controller . $5.125 30,000 5/4/00 5/4/05 Peter S. Reinhart SVP and General Counsel/Secretary .......... $5.125 24,000 5/4/00 5/4/05 J. Larry Sorsby SVP, Treasurer and CFO ..... $5.125 21,000 5/4/00 5/4/05 Other Non-Hovnanian Executives ................. $5.125 46,000 5/4/00 5/4/05
The Company's Board of certain United States federal income tax rules with respectDirectors has approved the amendment to the Plan and recommends that shareholders vote for the Awards granted thereunder. This summary is not intended to be a complete description of all possible tax consequencesapproval of the Plan andamendment to the Awards, and Participants will be urgedPlan. Accordingly, the persons named in the enclosed proxy intend to consult their own tax advisor concerningvote at the federal, state, local and other tax implicationsmeeting for the approval of the amendment to the Plan unless otherwise directed by the shareholder appointing them. APPROVAL OF THE EXECUTIVE SHORT-TERM INCENTIVE PLAN Shareholders are being asked to consider and, if deemed advisable, to approve an Executive Short-Term Incentive Plan (the "Incentive Plan") for executive officers of the Awards granted thereunder. Incentive Stock Options ("ISOs"). Under present law, Participants will not realize taxable income upon eitherCompany and its subsidiaries. The Company currently has a cash bonus plan, in which Messrs. Kevork and Ara Hovnanian participate, under which annual cash awards are made based on a formula tied to the grant or the exercise of an ISO, and the Company will not receive an income tax deduction at either time, if Participants do not sell the Shares acquired by exercising an ISO within either: 10Company's annual return on equity. Shareholder 6 1. two years after the date of grant of an ISO, or 2. one year after the date of exercise of an ISO, a subsequent sale will be taxed as mid-term or long-term capital gain or loss. If, within eitherapproval of the above periods, a Participant disposes ofIncentive Plan is required so that these cash awards to any "covered employee" can be excluded from the shares acquired by exercising an ISO, a Participant will, generally, realize as ordinary income an amount equal to the lesser of: 1. the gain realized$1 million limit on such disposition, or 2. the excess of the fair market value of the shares on the date of exercise over the exercise price. In this instance, the Company generally would be entitled to an income tax deduction equal to the amount recognized as ordinary income, subject to compliance with Section 162(m) of the Code. Any gain in excess of such amount that a Participant realizes as ordinary income will be taxed as a short-term, mid- term or long-term capital gain (depending on the holding period). Nonqualified Stock Options ("NQSOs"). Under present law, a Participant will not realize taxable income upon the grant of a NQSO and the Company will not receive an income tax deduction at such time. Upon exercise of a NQSO, a Participant will generally realize ordinary income in an amount equal to the excess of the fair market value of the shares on the date of exercise over the exercise price. Upon sale of the shares, a Participant will recognize short-term, mid-term or long-term capital gain depending upon how long the Participant held the shares. The Company is generally allowed an income tax deduction equal to the amount recognized as ordinary income, subject, where applicable, to compliance with Section 162(m) of the Code. SARs. Amounts received upon exercise of an SAR are taxed as ordinary income received. The Company is generally allowed an income tax deduction equal to the amount recognized as ordinary income. Other Awards. Amounts received upon the grant of Other Awards are ordinarily taxed at ordinary rates when received. However, if the Other Awards consist of property subject to a substantial risk of forfeiture the amounts generally will not be taxed until the substantial risk of forfeiture lapses or until an election is made under Section 83(b) of the Code. Under Section 162(m) of the Code, the Company is generally allowed an income tax deduction equal to the amount recognized as ordinary income. Compliance with Section 162(m). The Plan should allow certain ISOs, NQSOs, SARs and Performance-Based Awards granted under the Plan to be treated as qualified performance-baseddeductible compensation under Section 162(m) of the Code. However,Internal Revenue Code of 1986, as amended (the "Code"). (A "covered employee" is an executive officer named in the Committee may, from time-to-time, award"Summary Compensation Table" who is acting in such capacity on the last day of the applicable tax year of the Company and its subsidiaries.) If Incentive Plan awards do not comply with the requirements of Section 162(m), the Company would lose the benefit of a compensation deduction to the extent that total compensation earned by an individual executive officer, including compensation earned as a result of such Incentive Plan awards, exceeds $1 million in any one year. Summary of the Incentive Plan The following is a brief summary of the terms of the Incentive Plan. The summary does not deductiblepurport to be complete and is qualified in its entirety by the full text of the Plan set forth in Exhibit B to this Proxy Statement. The purpose of the Incentive Plan is to promote the interests of the Company and its shareholders by providing incentives in the form of periodic bonus awards ("Awards") to certain senior executive employees of the Company and its subsidiaries, thereby motivating such executives to attain corporate performance goals described below while preserving for the benefit of the Company and its subsidiaries the associated U.S. federal income tax deduction. Administration The Incentive Plan is administered by a committee of two or more "outside directors" as defined under Section 162(m) of the Code. 11Code, unless otherwise determined by the Company's Board of Directors, who have been designated by the Board of Directors to act as such a committee. This function currently is performed by the Company's Compensation Committee. The Compensation Committee, or its delegate, may select senior executives, who are covered employees or who the Company anticipates may be covered employees of the Company and its subsidiaries (the "Participants"), to be granted Awards under the Incentive Plan. Awards A Participant's Award shall be determined based on the achievement of written performance goals approved by the Compensation Committee. Within 90 days after the start of a designated performance period, or such lesser time as permitted by the Incentive Plan, the Committee will establish the objective performance goals for each Participant. The performance goals for Awards will be based upon one or more of the following criteria, which may be determined by reference to the performance of the Company, a subsidiary, or a division or unit of the Company or a subsidiary: (i) earnings before or after taxes (including earnings before interest, taxes, depreciation and amortization); (ii) net income; (iii) operating income; (iv) earnings per share; (v) book value per share; (vi) return on stockholders' equity; (vii) expense management; (viii) return on investment before or after the cost of capital; (ix) improvement in capital structure; (x) profitability of an identifiable business unit or product; (xi) maintenance or improvement of profit margins; 7 (xii) stock price; (xiii) market share; (xiv) revenue or sales; (xv) costs; (xvi) cash flow; (xvii) working capital; (xviii) changes in net assets (whether or not multiplied by a constant percentage intended to represent the cost of capital); (xix) return on assets; and (xx) independent industry ratings or assessments. The performance goals may be calculated without regard to extraordinary items or accounting changes. Prior to payment of any Award, the Compensation Committee, or its delegate, will certify that the applicable performance goals have been met. In connection with such certification, the Compensation Committee, or its delegate, may decide to pay amounts which are less than the Award otherwise payable for achievement of the applicable performance goals. The Compensation Committee may base the decision to reduce the Award on any criteria it deems relevant. Payment of an Award to a Participant will occur only after such certification and will be made as determined by the Compensation Committee in its sole discretion after the end of such performance period. The Compensation Committee may permit a Participant to defer payment of an Award. Individual Limit The maximum Award to any Participant with respect to any fiscal year shall be $3 million. Amendment and Termination The Compensation Committee may at any time amend, suspend or terminate the Incentive Plan in whole or in part. An amendment, suspension or termination of the Incentive Plan will not adversely affect the rights or obligations under any Award granted to a Participant before the amendment, suspension or termination of the Incentive Plan. Miscellaneous A Participant's rights and interest under the Incentive Plan generally may not be assigned, transferred or encumbered, except in the event of a Participant's death or as may be approved by the Compensation Committee. No Award under the Incentive Plan will be construed as giving any employee a right to continued employment with the Company or its subsidiaries. Shareholder Approval Approval of the Incentive Plan requires the affirmative vote of the holders of a majority of the shares present, or represented by proxy, and entitled to vote at the meeting. The Company's Board of Directors has approved the Incentive Plan and recommends that shareholders vote for the approval of the Incentive Plan. Accordingly, the persons named in the enclosed proxy intend to vote at the meeting for the approval of the Incentive Plan unless otherwise directed by the shareholder appointing them. The Incentive Plan is effective as of November 1, 1999, subject to shareholder approval. 8 EXECUTIVE COMPENSATION Summary Compensation Table The following table summarizes the compensation paid or accrued by the Company for the chief executive officer and the other four most highly compensated executives during the years ended October 31, 1999, 1998 1997 and 1996.1997. Long-Term Compensation
----------------------------------- -------------------------------------------------- -------------------------------- Annual Compensation Awards ----------------------------------- -------------------------------------------------- -------------------------------- Number of Other Securities All Year Annual Restricted Underlying Other or Compen- Stock Options/ LTIP Compen- Name and Principal Position Period Salary Bonus(1) sation(2) Awards SARs(3)Awards(3) SARs(4) Payouts sation(4) ------------------------------ ------- ---------- ----------sation(5) --------------------------- ------ ------ -------- --------- ---------- ---------- ------- --------- Kevork S. Hovnanian.................Hovnanian ............. 1999 $831,299 $720,000 -- $0 0 N/A $12,313 Chairman of the Board, 1998 $800,232 $668,800 -- $ 0$0 0 N/A $ 9,973 Chairmanand Director of the Board,Company 1997 $778,485 $ 0 -- $ 0$0 0 N/A $ 10,621 and Director of the Company 1996 $786,067 $200,000 -- $ 0 0 N/A $ 10,115$10,621 Ara K. Hovnanian....................Hovnanian ................ 1999 $771,827 $627,321 -- $172,800 75,000 N/A $60,118 President, Chief Executive 1998 $756,107 $668,800 -- $ 0$0 75,000 N/A $ 10,345 President, Chief Executive$10,345 Officer and Director 1997 $713,419 $ 0 -- $ 0$0 75,000 N/A $ 10,992 Officer and Director 1996 $678,610 $200,000 -- $ 0 0 N/A $ 10,481$10,992 of the Company J. Larry Sorsby.....................Sorsby ................. 1999 $221,317 $156,992 -- $47,098 20,000 N/A $22,060 Senior Vice President, 1998 $232,277 $179,113 -- $ 0$0 20,000 N/A $ 17,601 Senior Vice President,$17,601 Treasurer and Chief 1997 $221,539 $ 0 -- $ 0$0 20,000 N/A $ 14,500 Treasurer and Chief 1996 $198,836 $ 69,997 -- $ 0 0 N/A $ 14,349$14,500 Financial Officer and Director of the Company Peter S. Reinhart...................Reinhart ............... 1999 $177,115 $ 76,800 -- $23,040 0 N/A $16,279 Senior Vice President/ 1998 $176,738 $ 86,240 -- $ 0$0 10,000 N/A $ 13,965 Senior Vice President/$13,965 General Counsel and 1997 $159,484 $ 0 -- $ 0$0 10,000 N/A $ 14,991 General Counsel and 1996 $156,804 $ 46,500 -- $ 0 0 N/A $ 12,822$14,991 Director of the Company John D. Roberts(5)..................Roberts ................. 1999 $186,058 $ 70,000 -- $0 32,500 N/A $ 6,838 Vice President 1998 $138,462 $122,000 -- $ 0$0 0 N/A $ 71,345 Vice President$71,345 Process Redesign 1997 $ 0 $ 0 -- $ 0 0 N/A $ 0 Process Redesign 1996 $ 0 $ 0 -- $ 0$0 0 N/A $ 0
- ---------- Notes: (1) Includes awards not paid until after year end. (2) Includes perquisites and other personal benefits unless the aggregate amount is lesserless than either $50,000 or 10% of the total of annual salary and bonus reported for the named executive officer. (3) Represents the right to receive Class A Common Stock after vesting 25% a year for four years. Any Executive with 20 years of service or who reaches the age of 58 vests immediately. (4) The Company does not have a stock appreciation right ("SAR") program. (4)(5) Includes accruals under the Company's savings and investment retirement plan (the "Retirement Plan"), deferred compensation plan (the "Deferred Plan") and term life insurance premiums for each of the named executive officers for the year ended October 31, 19981999 as follows: Retirement Deferred Term Plan Plan Insurance Total ---------- -------- --------- ------------ K. Hovnanian........ $ 9,600Hovnanian ...... $12,000 $ 0 $ 373313 $12,313 A. Hovnanian ...... $12,000 $47,543 $ 9,973 A. Hovnanian........625 $60,168 Sorsby ............ $12,000 $ 9,6009,599 $ 461 $22,060 Reinhart .......... $12,000 $ 3,910 $ 369 $16,279 Roberts ........... $ 6,449 $ 0 $ 745 $10,345 Sorsby..............389 $ 9,600 $ 7,470 $ 531 $17,601 Reinhart............ $ 9,600 $ 3,955 $ 410 $13,965 Roberts............. $ 751 $ 0 $ 224 $ 975 (5) In addition to the compensation listed under note (4) above, Mr. Roberts' Other Compensation includes $70,370 in relocation compensation. 126,838 9 Option Grants in Last Fiscal Year The following table provides information on option grants in fiscal 19981999 to the named executive officers.
Individual Grants Potential --------------------------------------------------------------------------------------------- Realized Value at % of Total Assumed Annual Number of Options Exercise Rates of Stock Price Securities Granted to or Base Appreciation Underlying Employees Price for Option Term(1) Options in Fiscal Per Expiration ---------------------------------------------- Name Granted 19981999 Share Date 5% 10% ---- ---------- ----------- ---------- -------- ---------- ---------- ----------------- ------ Kevork S. Hovnanian.........Hovnanian ...... 0 N/A N/A N/A N/A N/A Ara K. Hovnanian............Hovnanian ......... 75,000 25.7% $ 8.69 5/14/08 $ 409,764 $1,038,42330.5% $6.00 10/28/09 $283,003 $717,184 J. Larry Sorsby.............Sorsby .......... 20,000 6.9% $ 8.698.1% $8.25 5/14/08 $ 109,270 $ 276,9131/09 $103,768 $262,968 Peter S. Reinhart........... 10,000 3.4% $ 8.69 5/14/08 $ 54,635 $ 138,456 John D. Roberts.............Reinhart ........ 0 N/A N/A N/A N/A N/A John D. Roberts .......... 7,500 3.0% $8.13 11/30/08 $ 38,323 $ 97,119 John D. Roberts .......... 25,000 10.2% $8.13 12/28/08 $127,744 $323,729
- ---------- Note: (1) The potential realizable value is reported net of the option exercise price, but before income taxes associated with exercise. These amounts represent assumed annual compounded rates of appreciation of 5% and 10% only from the date of grant to the end of the option. Actual gains, if any, on stock option exercises are dependent on the future performance of the Company's Class A Common Stock, overall stock market conditions, and the optionee's continued employment through the vesting period. The amounts reflected in this table may not necessarily be achieved. Aggregated Option Exercises During the Year Ended October 31, 19981999 and Option Values at October 31, 19981999 The following table provides information on option exercises during the year ended October 31, 19981999 by the named executive officers and the value of such officers' unexercised options at October 31, 1998.1999.
Securities Underlying Number of Unexercised Value of Unexercised Shares Options at In-the-Money Options at Acquired October 31, 1998(1)1999(1) October 31, 1998(1)1999(1) On Value --------------------------- --------------------------------------------- ------------------- Name Exercise Realized Exercisable Unexercisable Exercisable Unexercisable ------- --------- --------- ------------ -------------- ---------------- -------- -------- ----------- ------------- ----------- ------------- Kevork S. Hovnanian.........Hovnanian ........ 0 $0 None None N/A N/A Ara K. Hovnanian............Hovnanian ........... 0 $0 595,000 125,000 $800,898 $100,000620,000 175,0000 $283,008 $28,125 J. Larry Sorsby.............Sorsby ............ 0 $0 82,667 33,333 $137,95989,333 46,667 $ 26,66637,500 None Peter S. Reinhart...........Reinhart .......... 0 $0 57,333 16,667 $127,97960,667 13,333 $ 13,33438,438 None John D. Roberts.............Roberts ............ 0 $0 None None32,500 N/A N/ANone
- ---------- Note: (1) The closing price of the Class A Common Stock on the last trading day of October, 19981999 on the American Stock Exchange was $8.50.$6.375. Ten-Year Option Repricings For the year ended October 31, 1998,1999, there was no adjustment or amendment to the exercise price of the stock options previously awarded. Report of the Compensation Committee The Compensation Committee is charged with the responsibility of determining the cash and other incentive compensation, if any, to be paid to the Company's executive 10 officers and key employees. The amount and nature of the compensation received by the 13 Company's executives during the year ended October 31, 19981999 was determined in accordance with the compensation program and policies described below. The executive compensation program is designed to attract, retain and reward highly qualified executives while maintaining a strong and direct link between executive pay, the Company's financial performance and total shareholder return. The executive compensation program contains three major components: base salaries, annual bonuses and stock options. In establishing the three major components for each executive, the Compensation Committee reviews, as part of its criteria, the compensation received by other executives in the homebuilding industry. Base Salary The Compensation Committee believes that, due to the Company's success in its principal markets, other companies seeking proven executives may view members of the Company's highly experienced executive team as potential targets. The base salaries paid to the Company's executive officers during the year ended October 31, 19981999 generally were believed to be necessary to retain their services. Base salaries, including that of Mr. K. Hovnanian, the Company's Chairman of the Board, are reviewed annually and are adjusted based on the performance of the executive, any increased responsibilities assumed by the executive, average salary increases or decreases in the industry and the going rate for similar positions at comparable companies. Mr. A. Hovnanian set the year ended October 31, 19981999 base salaries of the Company's executive officers. Each executive officer's base salary, including the base salary of Mr. K. Hovnanian, was reviewed in accordance with the above criteria by the members of the Compensation Committee and thereafter approved. Annual Bonus Program The Company maintains an annual bonus program under which executive officers and other key management employees have the opportunity to earn cash bonuses. The annual bonus program is intended to motivate and reward executives for the achievement of individual performance objectives and for the attainment by the Company of strategic and financial performance goals, including levels of return on equity. The bonus program for Mr. K. Hovnanian, Chairman of the Board and Mr. A. Hovnanian, President and Chief Executive Officer pays a fixed amount bonus based on the Company's Return on Equity ("ROE"). All other executive officers participate in a plan based on ROE but instead of receiving a fixed amount, they receive a percentage of their base salary. As the Company's ROE reaches higher targeted levels, the bonus percentage of salary increases. The Company's annual bonus program is designed to be cost and tax effective. In accordance with section 162(m) of the Code, the bonus plan for executives receiving compensation in excess of $1,000,000 was approved by shareholders at the April 15, 19961997 Annual Meeting of Shareholders and reflects the Compensation Committee's policies of maximizing corporate tax deductions, wherever feasible. 1411 Stock OptionIncentive Plan The OptionStock Incentive Plan established by the Board of Directors is intended to align the interests of the Company's executives and shareholders in the enhancement of shareholder value. The ultimate value received by option holders is directly tied to increases in the Company's stock price and, therefore, stock options serve to closely link the interests of management and shareholders and motivate executives to make decisions that will serve to increase the long-term total return to shareholders. Additionally, grants under the OptionStock Incentive Plan include vesting and termination provisions which the Compensation Committee believes will encourage option holders to remain employees of the Company. The OptionStock Incentive Plan is administered by the Compensation Committee. See "Option Grants in Last Fiscal Year" above. No member of the Compensation Committee, while a member, is eligible to participate in the OptionStock Incentive Plan. COMPENSATION COMMITTEE Stephen D. Weinroth Desmond P. McDonald Compensation Committee Interlocks and Insider Participation Mr. Weinroth is Chairman of the Compensation Committee which also includes Mr. McDonald. Both Messrs. McDonald and Weinroth are non-employee directors and were never officers or employees of the Company. See "CERTAIN TRANSACTIONS" for information concerning Mr. Greenbaum's business relationship with the Company. Performance Graph The following graph compares on a cumulative basis the yearly percentage change over the onetwo and five year periods ending October 31, 19981999 in (i) the total shareholder return on the Class A Common Stock of the Company with (ii) the total return on the Standard & Poor's 500 Index and with (iii) the total shareholder return on the peer group of eighteen companies. Such yearly percentage change has been measured by dividing (i) the sum of (a) the amount of dividends for the measurement period, assuming dividend reinvestment, and (b) the price per share at the end of the measurement period less the price per share at the beginning of the measurement period, by (ii) the price per share at the beginning of the measurement period. The price of each unit has been set at $100 on October 31, 19931997 and 19971994 for the preparation of the graphs. The peer group index is composed of the following companies: Centex Corporation, D R Horton, Inc., Engle Homes, Inc., Inco Homes Corporation, Kaufman & Broad Home Corporation, Lennar Corporation, Orleans Homebuilders, Inc., Presley Companies, Pulte Corporation, Rottlund, Inc., Ryland Group, Inc., Schuler Homes, Inc., Standard Pacific Corporation, Sundance Homes, Inc., Toll Brothers, Inc., U S Home Corporation, Washington Homes, Inc., and Zaring National Corporation. Note: The stock price performance shown on the following graph is not necessarily indicative of future price performance. 1512 Comparison of One-YearTwo-Year Cumulative Total Return of Hovnanian Enterprises, Inc., the S&P 500 Index and a Peer Group Index (October 31) [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.] 10/97 10/98 ----- ----- Hovnanian Enterprises 100.00 114.286 Peer Group Index 100.00 116.967 S&P 500 Index 100.00 121.989[GRAPHIC OMITTED] Comparison of Five-Year Cumulative Total Return of Hovnanian Enterprises, Inc., the S&P 500 Index and a Peer Group Index (October 31) [THE FOLLOWING TABLE WAS REPRESENTED BY A LINE CHART IN THE PRINTED MATERIAL.] 1933 1994 1995 1996 1997 1998 ---- ---- ---- ---- ---- ---- Hovnanian Enterprises 100.00 33.80 40.14 33.80 41.90 47.89 Peer Group Index 100.00 61.39 77.80 69.38 112.63 131.79 S&P 500 Index 100.00 103.87 131.33 162.98 215.32 262.66 16[GRAPHIC OMITTED] 13 CERTAIN TRANSACTIONS The Company's Board of Directors has adopted a general policy providing that it will not make loans to officers or directors of the Company or their relatives at an interest rate less than the interest rate at the date of the loan on six month U.S. Treasury Bills, that the aggregate of such loans will not exceed $3,000,000 at any one time, and that such loans will be made only with the approval of the members of the Company's Board of Directors who have no interest in the transaction. At October 31, 1998,1999, there was one loanwere two loans under this policy to Mr. K. Hovnanian, Chairman of the Board amounting to $311,000 and Mr. A. Hovnanian, President, Chief Executive Officer and a Director of the Company amounting to $2,407,000, both for personal matters, which amounted to $2,117,000 at an interest rate equal to the six month U.S. Treasury Bill. The Company provides property management services to various limited partnerships including one partnership in which Mr. A. Hovnanian is general partner, and members of his family and certain officers and directors of the Company are limited partners. At October 31, 1998,1999, no amounts were due the Company by these partnerships. Mr. Arthur Greenbaum is a senior partner of Greenbaum, Rowe, Smith, Ravin, Davis & Himmel, a law firm retained by the Company during the year ended October 31, 1998.1999. GENERAL The expense of this solicitation is to be borne by the Company. The Company may also reimburse persons holding shares in their names or in the names of their nominees for their expenses in sending proxies and proxy material to their principals. Unless otherwise directed, the persons named in the accompanying form of proxy intend to vote all proxies received by them in favor of the election of nominees to the Board of Directors of the Company named herein, and in favor of the ratification of selected independent accountants.accountants, for approval of amendment to the 1983 Stock Option Plan, and approval of the Senior Executive Short Term Incentive Plan. All proxies will be voted as as~specified. Each share of Class A Common Stock entitles the holder thereof to one vote and each share of Class B Common Stock entitles the holder thereof to ten votes. Votes of Class A Common Stock and Class B Common Stock will be counted together without regard to class and will be certified by the Inspectors of Election, who are employees of the Company. Notwithstanding the foregoing, the Company's Certificate of Incorporation provides that each share of Class B Common Stock held, to the extent of the Company's knowledge, in nominee name by a stockbroker, bank or otherwise will be entitled to only one vote per share unless the Company is satisfied that such shares have been held, since the date of issuance, for the benefit or account of the same beneficial owner of such shares or any permitted transferee. Beneficial owners of shares of Class B Common Stock held in nominee name wishing to cast ten votes for each share of such stock must (i) obtain from their nominee a proxy card designed for beneficial owners of Class B Common Stock, (ii) complete the certification on such card and (iii) execute the card and return it to their nominee. The Company has also supplied nominee holders of Class B Common Stock with specially designed proxy cards to accommodate the voting of the Class B Common Stock. 14 In accordance with the Company's Certificate of Incorporation, shares of Class B Common Stock held in nominee name will be entitled to ten votes per share only if the beneficial 17 owner proxy card or the nominee proxy card relating to such shares is properly completed and received by Boston EquiServe, the Company's transfer agent, not less than 3 nor more than 20 business days prior to March 5, 1999.16, 2000. Completed proxy cards should be sent to P.O. Box 9379, Boston, Massachusetts 02205-9956, Attention: Proxy Department. All items to be acted upon at this Annual Meeting of Shareholders will be determined by a majority of the votes cast. Mr. K. Hovnanian and certain members of his family have informed the Company that they intend to vote in favor of all proposals submitted on behalf of the Company. Because of the voting power of Mr. K. Hovnanian and such members of his family, all of the foregoing proposals are assured passage. Management does not intend to present any business at the meeting other than that set forth in the accompanying Notice of Annual Meeting of Shareholders, and it has no information that others will do so. If other matters requiring the vote of the shareholders properly come before the meeting and any adjournments thereof, it is the intention of the persons named in the accompanying form of proxy to vote the proxies held by them in accordance with their judgment on such matters. SHAREHOLDER PROPOSALS FOR THE 20002001 ANNUAL MEETING Shareholder proposals for inclusion in the proxy materials related to the 20002001 Annual Meeting of Shareholders must be received by the Company no later than November 30, 1999.2000. To be properly brought before the Annual Meeting, any proposal must be received 45 days prior to the 2001 Annual Meeting. By Order of the Board of Directors HOVNANIAN ENTERPRISES, INC. Red Bank, New Jersey January 26, 2000 15 1999 18 1999Exhibit A HOVNANIAN ENTERPRISES, INC. STOCK INCENTIVE PLAN 1. Purpose of the1983 Stock Option Plan (As amended and restated May 4, 1990, and amended through May 14, 1998) The purpose of the 1983 Stock Option Plan (the "Plan") is to aid the Companymake stock options for Common Stock of Hovnanian Enterprises, Inc. (the "Company") available to certain officers and its Affiliates in recruiting and retaining key employees directors or consultants of outstanding ability and to motivate such employees, directors or consultants to exert their best efforts on behalf of the Company and its Affiliates by providing incentives through the granting of Awards. The Company expects that it will benefit from the added interest which such key employees, directors or consultants will have in the welfare of the Company assubsidiaries to give them a result of their proprietarygreater personal interest in the success of the enterprise and an added incentive to continue and advance in their employment. 1. AMOUNT AND SOURCE OF STOCK: Except as otherwise permitted pursuant to paragraph 8 hereof, the total number of shares of the Company's success. 2. Definitions The following capitalized terms used inCommon Stock which may be issued under the Plan haveshall not exceed 1,000,000. These shares may be authorized and unissued shares or issued and reacquired shares, as the respective meanings set forth in this Section: (a) Act: The Securities Exchange Act of 1934, as amended, or any successor thereto. (b) Affiliate: With respect to the Company, any entity directly or indirectly controlling, controlled by, or under common control with, the Company or any other entity designated by the Board in which the Company or an Affiliate has an interest. (c) Award: An Option, Stock Appreciation Right or Other Stock-Based Award granted pursuant to the Plan. (d) Beneficial Owner: A "beneficial owner", as such term is defined in Rule 13d-3 under the Act (or any successor rule thereto). (e) Board: The Board of Directors of the Company. (f) Change in Control:Company (the "Board of Directors") may from time to time determine. The occurrencenumber of any of the following events: (i) any Person (other than a Person holding securities representing 10% or more of the combined voting powershares of the Company's outstanding securities asCommon Stock available for grant of options under the Plan shall be decreased by the sum of the Effective Date,number of shares with respect to which options have been issued and are then outstanding and the number of shares issued upon exercise of options, and shall be increased due to the expiration or any Family Membertermination of suchoptions which have not been exercised. 2. EFFECTIVE DATE AND TERM OF PLAN: This Plan (as amended and restated) shall, subject to shareholder approval, be effective May 4, 1990. Options may be granted under the Plan on or before May 3, 2000. 3. ADMINISTRATION: The Plan shall be administered by a Person,committee of the Board of Directors (the "Committee") consisting of not less than three directors of the Company any trusteeto be appointed by, and to serve at the pleasure of, the Board of Directors. The Committee shall have full power to interpret the Plan and to establish and amend rules and regulations for its administration. The Board of Directors may from time to time appoint members of the Board of Directors in substitution for or other fiduciary holding securities under an employee benefit planin addition to members previously appointed and may fill vacancies in the Committee. The Board of Directors or the Committee may establish a subcommittee (the "Subcommittee") to award options to such key employees (other than executive officers) as the Subcommittee shall determine subject to such limitations as may be set by the Board of Directors. The Subcommittee shall consist of one or more directors of the Company who shall be appointed by the Board of Directors or by the Committee and who may but need not be members of the Committee. 4. SELECTION: From time to time the Committee shall determine, from among the key employees of the Company or any company owned, directly or indirectly, by the shareholders of the Company in substantially the same proportions as their ownership of stock of the Company), becomes the Beneficial Owner, directly or indirectly, of securities of the Company, representing 50% or more of the combined voting power of the Company's then-outstanding securities; (ii) during any period of twenty-four consecutive months (not including any period prior to the Effective Date), individuals who at the beginningits subsidiaries, which of such period constituteemployees shall be granted options under the Board,Plan (the "Optionees"), the number of shares subject to each option, and any new director (other than (A) a director nominated by a Person who has entered into an agreementwhether each option shall comply with the A-1 Company to effect a transaction described in Sections 2(f)(i), (iii) or (iv)provisions of the Plan or (B) a director nominated by any Person (including the Company) who publicly announces an intention to take or to consider taking actions (including, but not limited to, an actual or threatened proxy contest) which if consummated would constitute a Change in Control) whose election by the Board or nomination for election by the Company's shareholders was approved in advance by a voteSection 422A of at least two-thirds (2/3) of the directors then still in office who either were directors at the beginning of the period or whose election or nomination for election was previously so approved, cease for any reason to constitute at least a majority thereof; (iii) the consummation of any transaction or series of transactions under which the Company is merged or consolidated with any other company, other than a merger or consolidation which would result in the shareholders of the Company immediately prior thereto continuing to own (either by remaining outstanding or by being converted into voting securities of the surviving entity) more than 65% of the combined voting power of the voting securities of the Company or such surviving entity outstanding immediately after such merger or consolidation; or (iv) the Company undergoes a complete liquidation of the Company or an agreement for the sale or disposition by the Company of all or substantially all of the Company's assets, other than a liquidation of the Company into a wholly-owned subsidiary. (g) Code: The Internal Revenue Code of 1986, as amended (the "Code") and be designated an Incentive Stock Option. A-1 5. TERMS OF OPTIONS: (a) Option Period and Exercise of Options: The Committee shall determine in its discretion the dates after which each option granted under the Plan (an "Option") may be exercised in whole or any successor thereto. (h) Committee: The Compensation Committeein part and the date after which such Option may no longer be exercised (the "Termination Date"), which date shall not be later than the day preceding the tenth anniversary of the Board. (i) Company: Hovnanian Enterprises, Inc., a Delaware corporation. (j) Disability: Inability of a Participant to performdate when granted. The Committee may, in all material respects his duties and responsibilitiesits sole discretion, accelerate the date after which an Option may be exercised in whole or in part. In exercising an Option, the Optionee may exercise less than the full installment available to the Company, or any SubsidiaryOptionee, but the Optionee must exercise the Option in full shares of Common Stock of the Company, by reason of a physicalCompany. An Option which has not been exercised on or mental disability or infirmity which inability is reasonably expectedprior to be permanent and has continued (i) for a period of six consecutive months or (ii) such shorter period as the Board may reasonably determine in good faith. The Disability determinationits Termination Date shall be in the sole discretion of the Board and a Participant (or his representative) shall furnish the Board with medical evidence documenting the Participant's disability or infirmity which is satisfactory to the Board. (k) Effective Date: March 5,1999 (l) Fair Market Value: On a given date, the arithmetic mean of the high and low prices of the Shares as reported on such date on the Composite Tape of the principal national securities exchange on which such Shares are listed or admitted to trading, or, if no Composite Tape exists for such national securities exchange on such date, then on the principal national securities exchange on which such Shares are listed or admitted to trading, or, if the A-2 Shares are not listed or admitted on a national securities exchange, the arithmetic mean of the per Share closing bid price and per Share closing asked price on such date as quoted on the National Association of Securities Dealers Automated Quotation System (or such market in which such prices are regularly quoted), or, if there is no market on which the Shares are regularly quoted, the Fair Market Value shall be the value established by the Committee in good faith. If no sale of Shares shall have been reported on such Composite Tape or such national securities exchange on such date or quoted on the National Association of Securities Dealer Automated Quotation System on such date, then the immediately preceding date on which sales of the Shares have been so reported or quoted shall be used. (m) Family Member: (i) any Person holding securities representing 10% or more of the combined voting power of the Company's outstanding securities as of the Effective Date; (ii) any spouse of such a person; (iii) any descendant of such a person; (iv) any spouse of any descendant of such a person; or (v) any trust for the benefit of any of the aforementioned persons. (n) ISO: An Option that is also an incentive stock option granted pursuant to Section 6(d) of the Plan. (o) LSAR: A limited stock appreciation right granted pursuant to Section 7(d) of the Plan. (p) Other Stock-Based Awards: Awards granted pursuant to Section 8 of the Plan. (q) Option: A stock option granted pursuant to Section 6 of the Plan. (r)cancelled. (b) Option Price: The purchase price per Shareshare of Common Stock purchased under Options granted pursuant to the Plan (the "Option Price") shall be determined by the Committee and shall not be less than the Fair Market Value of the Common Stock of the Company on the date the Option is granted. The "Fair Market Value" of the Common Stock of the Company on the date of the Company's initial public offering of Common Stock shall be the public offering price. On any subsequent date, the "Fair Market Value" shall be deemed, for all purposes under this Plan, to be the mean between the high and low sale prices of the Common Stock of the Company reported as having occurred on any Stock Exchange on which the Company's Common Stock may be listed and traded on the date the Option is granted, or if there is no such sale on that date, then on the last preceding date on which such a sale was reported. The Option Price shall be paid in full upon the exercise of the Option by certified or bank cashier's check payable to the order of the Company, by the surrender or delivery to the Company of shares of its Common Stock or by any other means acceptable to the Committee, and the stock purchased shall thereupon be promptly delivered, provided, however, that the Committee may, in its discretion, require that an Optionee pay to the Company at the time of exercise, or at such later date as the Company shall specify, such amount as the Committee deems necessary to satisfy the Company's obligation to withhold Federal, state or local income or other taxes incurred by reason of the exercise or the transfer of shares thereupon. No Optionee or his legal representatives, legatees or distributees, as the case may be, will be deemed to be a holder of any shares pursuant to exercise of an Option as determined pursuant to Section 6(a)until the date of the Plan. (s) Participant: An employee, director or consultant who is selected by the Committeeissuance of a stock certificate to participate in the Plan. (t) Performance-Based Awards: Certain Other Stock-Based Awards granted pursuant to Section 8(b)him for such shares. Any cash proceeds of the Plan. (u) Person: A "person", as such term issale of stock subject to Options are to be added to the general funds of the Company and used for purposesits general corporate purposes. In no event shall the Option Price be less than the par value of a share of Common Stock of the Company. (c) Special Rules Regarding Incentive Stock Options Granted to Certain Employees: Notwithstanding the provisions of subsections (a) and (b) of this section, no Incentive Stock Option shall be granted to any employee who, at the time the Option is granted, owns (directly, or within the meaning of Section 13(d) or 14(d)425(d) of the Act (or any successor section thereto). (v) Plan: The 1999 Hovnanian Enterprises, Inc. Stock Incentive Plan. (w) Shares: SharesCode) more than ten percent of commonthe total combined voting power of all classes of stock of the Company. (x) Stock Appreciation Right: A stock appreciation right granted pursuant to Section 7Company or any subsidiary corporation, unless (a) the Option Price under the Option is at least 110 percent of the Plan. (y) Subsidiary: AFair Market Value of the stock subject to the Option at the time of the grant and (b) the Option by its terms is not exercisable after the expiration of five years from the date it is granted. A-2 (d) Escrow Account and Special Rules Regarding Incentive Stock Options Granted Prior to May 4, 1990: Notwithstanding the foregoing paragraphs, the Optionee may, in the sole dis cretion of the Committee, purchase the full number of shares of Common Stock with respect to which the Option has been granted, subject to the condition that any shares of Common Stock transferred to the Optionee under installments of the Option which would not have been currently exercisable (in accordance with the terms of the preceding paragraph) shall be placed in an escrow account ("Escrow Account"). Shares held in the Escrow Account shall be registered in the name of the Optionee, and all dividend, voting, liquidation and other rights of ownership with respect to shares held in the Escrow Account shall belong to the Optionee, except that the Optionee may not sell, pledge, or otherwise transfer such shares. As shares held in the Escrow Account would have become exercisable (in accordance with the terms of the preceding paragraph) they shall be withdrawn from the Escrow Account. The Optionee shall have free and clear title to all shares withdrawn from the Escrow Account, including the right to sell, pledge or otherwise transfer the shares. Upon termination of the Optionee's employment with the Company or a subsidiary thereof, all shares held in the Escrow Account on the date of termination of employment shall be subject to a right of repurchase in favor of the Company. The period of the right of repurchase shall run for 30 days commencing with the date the Optionee's employment with the Company or a subsidiary thereof terminates. During the period of the right of repurchase the Company shall have the right to repurchase from the Optionee at the Option Price all shares held in the Escrow Account. Notwithstanding the foregoing paragraphs, Incentive Stock Options granted prior to May 4, 1990 shall, by their terms, not be exercisable while there is outstanding any Incentive Stock Option which was granted, before the granting of such option, to such Optionee to purchase stock in the Company or in a corporation which at the time of the granting of such option is a subsidiary corporation as definedof the Company or in a predecessor corporation of the Company or any such subsidiary. For the purpose of this paragraph an Incentive stock Option is outstanding until it is exercised in full or expires by reason of lapse of time. For the purposes of this paragraph the term "predecessor corporation" means a corporation which was a party to a transaction described in Section 424(f)425(a) of the Code (or(irrespective of whether a substitution or assumption under such section was in fact effected) with the Company or a corporation which at the time the new Incentive Stock Option is granted is a related corporation of the Company or a predecessor corporation of any successor section thereto).such corporations. (e) Nontransferability of Options: Each option shall, during the Optionee's lifetime, be exercisable only by the Optionee, and neither it nor any right hereunder shall be transferable otherwise than by will or the laws of descent and distribution or be subject to attachment, execution or other similar process. In the event of any attempt by the Optionee to alienate, assign, pledge, hypothecate or otherwise dispose of his Option or of any right hereunder, except as provided for herein, or in the event of any levy or any attachment, execution or similar process upon the rights or interest hereby conferred, the Company may terminate his Option by notice to the Optionee and it shall thereupon become null and void. A-3 3. Shares Subject(f) Cessation of Employment of Optionee: If, prior to the Termination Date, the Optionee ceases to be employed by the Company or a subsidiary thereof (otherwise than by reason of death or disability within the meaning of Code Section 22(e)(3)), each Option to the extent not previously exercised shall immediately terminate together with all other rights hereunder. (g) Death or Disability of Optionee: In the event of the death of the Optionee, prior to the Termination Date, while employed by the Company or a subsidiary thereof, each Option shall remain exercisable prior to the Termination Date for a period of one year after the date of the Optionee's death by the person or persons to whom the Optionee's rights under each Option shall pass by will or by the applicable laws of descent and distribution to the extent that the Optionee was entitled to exercise the option on the date of his death, and thereafter all Options to the extent not previously exercised shall terminate together with all other rights hereunder. If prior to the Termination Date the Optionee ceases to be employed by the Company or a subsidiary thereof by reason of disability within the meaning of Code section 22(e)(3), each Option to the extent not previously exercised shall remain exercisable prior to the Termination Date for a period of one year from the date of cessation of employment, and thereafter all Options to the extent not previously exercised shall terminate together with all other rights hereunder. 6. LIMITATION ON GRANTS OF INCENTIVE STOCK OPTIONS: With respect to Incentive Stock Options granted prior to May 4, 1990, the aggregate fair market value (determined as of the date the Option is granted) of the Common Stock for which any employee may be granted Incentive Stock Options in any calendar year under this and any other stock option plan maintained by the Company and/or its subsidiaries shall not exceed (a) $100,000 plus (b) the "carryover amount" for that calendar year. The "carryover amount" with respect to a calendar year shall equal (a) one-half of the sum of the excess, for each of the preceding three calendar years (excluding years prior to 1981) of $100,000 over the fair market value (determined as of the time the option is granted) of the Common Stock for which the employee was granted incentive stock options under this and any other stock option plan maintained by the Company and/or its subsidiaries, minus (b) the amount of any such excess used as a carryover amount in the grant of incentive stock options in any preceding calendar year. For purposes of this paragraph, the amount of options granted in any calendar year shall be treated as first using up the $100,000 limitation for that year and any additional grants shall be treated as using up unused carryover amounts in the order of the calendar years in which the carryover amounts arose. With respect to Incentive Stock Options granted subsequent to December 31, 1986, the aggregate fair market value (determined as of the date the Option is granted) of the Common Stock with respect to which Incentive Stock Options are exercisable for the first time in any calendar year under this and any other stock option plan maintained by the Company and/or its subsidiaries shall not exceed $100,000. 7. INSTRUMENT OF GRANT: The terms and conditions of each Option granted under the Plan shall be set forth in an instrument designated "Incentive Stock Option Agreement" substantially in the form of Exhibit 1 attached hereto and made a part hereof if the Committee determines that such Option shall be an Incentive Stock Option under the provisions of section 422A of the Code. Otherwise, the terms and conditions of each Option granted under the Plan shall be set forth in an instrument designated "Stock A-4 Option Agreement" substantially in the form of Exhibit 2 attached hereto and made a part hereof. The Committee may make such modifications in the provisions of the instrument of grant as it shall deem advisable or as may be required by any provision of the Code. 8. ADJUSTMENTS UPON CHANGES IN STOCK: If (a) the Company shall at any time be involved in a transaction to which subsection (a) of section 425 of the Code is applicable; (b) the Company shall declare a dividend payable in, or shall subdivide or combine, its Common Stock; or (c) any other event shall occur which in the judgment of the Board of Directors necessitates action by way of adjusting the terms of the outstanding Options, the Board of Directors shall forthwith take any such action as in its judgment shall be necessary to preserve for the Optionees rights substantially proportionate to the rights existing prior to such event and to the extent that such action shall include an increase or decrease in the number of shares of Common Stock subject to outstanding Options, the number of shares available under paragraph 1 above shall be increased or decreased, as the case may be, proportionately. The judgment of the Board of Directors with respect to any matter referred to in this paragraph shall be conclusive and binding upon each Optionee. 9. AMENDMENTS AND TERMINATION: The Board of Directors may amend or terminate the Plan but may not (i) without the consent of the Optionee alter or impair any rights or obligations under any Option theretofore granted or (ii) without the approval of the holders of a majority of the shares of the Company voting thereon make any alteration in the Plan, except as provided in paragraph 8 hereof, which operates: (a) to increase the total number of Sharesshares which may be issued under the Plan is 1,500,000. The maximum number of Shares forPlan; (b) to extend the term during which Options or Stock Appreciation Rights may be granted duringunder the Plan; (c) to permit the exercise of an Option after the date on which such Option would otherwise terminate pursuant to the terms hereof; (d) to reduce the Option Price per share to less than the Fair Market Value of the Common Stock on the date the Option is granted; or (e) to change the class of persons eligible to receive Options under the Plan. 10. PLAN DOES NOT CONFER EMPLOYMENT OR STOCKHOLDER RIGHTS: The right of the Company or any subsidiary thereof to terminate (whether by dismissal, discharge, retirement or otherwise) the Optionee's employment with it at any time at will, or as otherwise provided by any agreement between the Company and the Optionee, is specifically reserved. Neither the Optionee nor any person entitled to exercise the Optionee's rights in the event of the Optionee's death shall have any rights of a calendar yearstockholder with respect to any Participantthe shares subject to each Option, except to the extent that a certificate for such shares shall be 300,000. The Shares may consist, in whole or in part, of unissued Shares or treasury Shares. The issuance of Shares or the payment of cashhave been issued upon the exercise of an Award shall reduce the total number of Shares available undereach Option as provided for herein. 11. DEFINITION: As used in the Plan as applicable. Sharesthe term "subsidiary" shall have the meaning assigned to such term in Section 425 of the Code and in addition shall include both foreign and domestic subsidiaries and any corporation which are subjectbecomes a subsidiary after the date of adoption of the Plan. A-5 Exhibit B HOVNANIAN ENTERPRISES, INC. SENIOR EXECUTIVE SHORT-TERM INCENTIVE PLAN 1. Purpose. The purpose of the Senior Executive Short-Term Incentive Plan (the "Plan") is to Awards which terminate or lapse may be granted againadvance the interests of K. Hovnanian (the "Company"), and its shareholders by providing incentives in the form of periodic bonus awards ("Awards") to certain senior executive employees of the Company and its affiliates, thereby motivating such executives to attain corporate performance goals articulated under the Plan. 4. Administration2. Administration. (a) The Plan shall be administered by two or more "outside directors" as defined under Section 162(m) of the Internal Revenue Code of 1986, as amended (the "Code"), unless otherwise determined by the Company's Board of Directors, who have been designed by the Company's Board of Directors to act as the committee (the "Committee"). (b) The Committee which may delegate its duties and powers in whole or in partshall have the exclusive authority to any subcommittee thereof consisting solely of at least two individuals who are each "non-employee directors" withinselect the meaning of Rule 16b-3senior executives to be granted Awards under the Act (orPlan, to determine the size and terms of the Award (subject to the limitations imposed on Awards in Section 4 below), to modify the terms of any successor rule thereto)Award that has been granted (except for any modification that would increase the amount of the Award payable to an executive), to determine the time when Awards will be made and "outside directors" within the meaningperformance period to which they relate, to establish performance objectives in respect of such performance periods, and to certify that such performance objectives were attained; provided, however, that any such action shall be consistent with the applicable provisions of Section 162(m) of the Code (or any successor section thereto); provided, however, that any action permitted to be taken by the Committee may be taken by the Board, in its discretion.Code. The Committee is authorized to interpret the Plan, to establish, amend and rescind any rules and regulations relating to the Plan, and to make any other determinations that it deems necessary or desirable for the administration of the Plan. The Committee may correct any defect or supply any omission or reconcile any inconsistency in the Plan in the manner and to the extent the Committee deems necessary or desirable. Any decision of the Committee in the interpretation and administrationsadministration of the Plan, as described herein, shall lie within its sole and absolute discretion and shall be final, conclusive and binding on all parties concerned (including, but not limited to Participants and their beneficiaries or successors. Determinations made by the Committee under the Plan need not be uniform andconcerned. 3. Participation. Awards may be made selectively among Participants, whether or not such Participants are similarly situated. The Committee shall require payment of any amount it may determinegranted to be necessary to withhold for federal, state, local or other, taxes as a result of the exercise of an Award. Unless the Committee specifies otherwise, the Participant may elect to pay a portion or all of such withholding taxes by (a) delivery in Shares or (b) having Shares withheld by the Company from any Shares that would have otherwise been received by the Participant. The number of Shares so delivered or withheld shall have an aggregate Fair Market Value sufficient to satisfy the applicable withholding taxes. If the chief executive officersenior executives of the Company is a member of the Board, the Board by specific resolution may constitute such chief executive officer as a committee of one which shall have the authority to grant Awards of up to an aggregate of 300,000 Shares in each calendar year to Participantsand its affiliates who are (i) not subject to the rules promulgated under Section 16 of the Act (or any successor section thereto) or (ii) covered employees (or anticipated to become covered employees)"covered employees", as such term is defined in Section 162(m) of the Code; provided, however, that such chief executive officer shall notifyCode, or who the Committee of any such grants made pursuantanticipates may become covered employees. An Executive to this Section 4. 5. Limitations Nowhom an Award may beis granted under the Plan after the tenth anniversary of the Effective Date, but Awards theretofore granted may extend beyond that date. A-4 6. Terms and Conditions of Options Options granted under the Plan shall be as determined by the Committee, non-qualified or incentive stock options for federal income tax purposes, as evidenced by the related Award agreements, and shall be subject to the foregoing and the following terms and conditions and to such other terms and conditions, not inconsistent therewith, as the Committee shall determine: (a) Option Price. The Option Price per Share shall be determined by the Committee, but shall not be less than 100% of the Fair Market Value of the Shares on the date an Option is granted. (b) Exercisability. Options granted under the Plan shall be exercisable at such time and upon such terms and conditions as may be determined by the Committee, but in no event shall an Option be exercisable more than ten years after the date it is granted. (c) Exercise of Options. Except as otherwise provided in the Plan or in an Award agreement, an Option may be exercised for all, or from time to time any part, of the Shares for which it is then exercisable. For purposes of Section 6 of the Plan, the exercise date of an Option shall be the later of the date a notice of exercise is received by the Company and, if applicable, the date payment is received by the Company pursuant to clauses (i), (ii), (iii) or (iv) in the following sentence. The purchase price for the Shares as to which an Option is exercised shall be paid to the Company in full at the time of exercise at the election of the Participant (i) in cash, (ii) in Shares having a Fair Market Value equal to the aggregate Option Price for the Shares being purchased and satisfying such other requirements as may be imposed by the Committee; provided, that such Shares have been held by the Participant for no less than six months, (iii) partly in cash and partly in such Shares or (iv) through the delivery of irrevocable instruments to a broker to deliver promptly to the Company an amount equal to the aggregate option price for the shares being purchased. No Participant shall have any rights to dividends or other rights of a stockholder with respect to Shares subject to an Option until the Participant has given written notice of exercise of the Option, paid in full for such Shares and, if applicable, has satisfied any other conditions imposed by the Committee pursuant to the Plan. (d) ISOs. The Committee may grant Options under the Plan that are intended to be ISOs. Such ISOs shall comply with the requirements of Section 422 of the Code (or any successor section thereto)"Participant". No ISO may be granted to any Participant who at the time of such grant, owns more than ten percent of the total combined voting power of all classes of stock of the Company or of any Subsidiary, unless (i) the Option Price for such ISO is at least 110% of the Fair Market Value of a Share on the date the ISO is granted and (ii) the date on which such ISO terminates is a date not later than the day preceding the fifth anniversary of the date on which the ISO is granted. Any Participant who disposes of Shares acquired upon the exercise of an ISO either (i) within two years after the date of grant of such ISO or (ii) within one year after the transfer of such Shares to the Participant, shall notify the Company of such disposition and of the amount realized upon such disposition. A-5 7. Terms and Conditions of Stock Appreciation Rights (a) Grants. The Committee also may grant (i) a Stock Appreciation Right independent of an Option or (ii) a Stock Appreciation Right in connection with an Option, or a portion thereof. A Stock Appreciation Right granted pursuant to clause (ii) of the preceding sentence (A) may be granted at the time the related Option is granted or at any time prior to the exercise or cancellation of the related Option, (B) shall cover the same Shares covered by an Option (or such lesser number of Shares as the Committee may determine) and (C) shall be subject to the same terms and conditions as such Option except for such additional limitations as are contemplated by this Section 8 (or such additional limitations as may be included in an Award agreement). (b) Terms. The exercise price per Share of a Stock Appreciation Right shall be an amount determined by the Committee but in no event shall such amount be less than the greater of (i) the Fair Market Value of a Share on the date the Stock Appreciation Right is granted or, in the case of a Stock Appreciation Right granted in conjunction with an Option, or a portion thereof, the Option Price of the related Option and (ii) an amount permitted by applicable laws, rules, by-laws or policies of regulatory authorities or stock exchanges. Each Stock Appreciation Right granted independent of an Option shall entitle a Participant upon exercise to an amount equal to (i) the excess of (A) the Fair Market Value on the exercise date of one Share over (B) the exercise price per Share, times (ii) the number of Shares covered by the Stock Appreciation Right. Each Stock Appreciation Right granted in conjunction with an Option, or a portion thereof, shall entitle a Participant to surrender to the Company the unexercised Option, or any portion thereof, and to receive from the Company in exchange therefor an amount equal to (i) the excess of (A) the Fair Market Value on the exercise date of one Share over (B) the Option Price per Share, times (ii) the number of Shares covered by the Option, or portion thereof, which is surrendered. The date a notice of exercise is received by the Company shall be the exercise date. Payment shall be made in Shares or in cash, or partly in Shares and partly in cash (any such Shares valued at such Fair Market Value), all as shall be determined by the Committee. Stock Appreciation Rights may be exercised from time to time upon actual receipt by the Company of written notice of exercise stating the number of Shares with respect to which the Stock Appreciation Right is being exercised. No fractional Shares will be issued in payment for Stock Appreciation Rights, but instead cash will be paid for a fraction or, if the Committee should so determine, the number of Shares will be rounded downward to the next whole Share. (c) Limitations. The Committee may impose, in its discretion, such conditions upon the exercisability or transferability of Stock Appreciation Rights as it may deem fit. (d) Limited Stock Appreciation Rights. The Committee may grant LSARs that are exercisable upon the occurrence of specified contingent events. Such LSARs may provide for a different method of determining appreciation, may specify that payment will be made only in cash and may provide that any related4. Awards are not exercisable while such LSARs are exercisable. Unless the context otherwise requires, whenever the term "Stock Appreciation Right" is used in the Plan, such term shall include LSARs. A-6 8. Other Stock-Based Awards (a) Generally. The Committee, in its sole discretion, may grant Awards of Shares, Awards of restricted Shares and Awards that are valued in whole or in part by reference to, or are otherwise based on the Fair Market Value of, Shares ("Other Stock-Based Awards"). Such Other Stock-Based Awards shall be in such form, and dependent on such conditions, as the Committee shall determine, including, without limitation, the right to receive one or more Shares (or the equivalent cash value of such Shares) upon the completion of a specified period of service, the occurrence of an event and/or the attainment of performance objectives. Other Stock-Based Awards may be granted alone or in addition to any other Awards granted under the Plan. Subject to the provisions of the Plan, the Committee shall determine to whom and when Other Stock-Based Awards will be made, the number of Shares to be awarded under (or otherwise related to) such Other Stock-Based Awards; whether such Other Stock-Based Awards shall be settled in cash, Shares or a combination of cash and Shares; and all other terms and conditions of such Awards (including, without limitation, the vesting provisions thereof and provisions ensuring that all Shares so awarded and issued shall be fully paid and non-assessable). (b) Performance-Based Awards. Notwithstanding anything to the contrary herein, certain Other Stock-Based Awards granted under this Section 8 may be granted in a manner which is deductible by the Company under Section 162(m) of the Code (or any successor section thereto) ("Performance-Based Awards").(a) A Participant's Performance-Based Award shall be determined based on the attainment of written performance goals approved by the Committee forin respect of a performancespecified period of service (a "performance period"), which is established by the Committee (i) while the outcome for that performance period is substantially uncertain and (ii) nonot more than 90 daysday after the commencement of thethat performance period to which the performance goal relates or, if less, the number of days which is equal to 25 percent of the relevantthat performance period. The performance goals which must be objective, shall be based upon one or more of the following criteria: (i) consolidated earnings before or after taxes (including earnings before interest, taxes, depreciation and amortization); (ii) net income; (iii) operating income; (iv) earnings per Share;share; (v) book value per Share;share; (vi) return on shareholders'stockholders' equity; (vii) expense management; (viii) return on investment;investment before or B-1 after the cost of capital; (ix) improvements in capital structure; (x) profitability of an identifiable business unit or product; (xi) maintenance or improvement of profit margins; (xii) stock price; (xiii) market share; (xiv) revenues or sales; (xv) costs; (xvi) cash flow; (xvii) working capitalcapital; (xviii) changes in net assets (whether or not multiplied by a constant percentage intended to represent to cost of capital); and (xviii)(xix) return on assets. The foregoing criteria may relate to the Company, one or more of its Subsidiariesaffiliates or one or more of its divisions or units, or any combination of the foregoing, and may be applied on an absolute basis and/or be relative to one or more peer group companies or other indices, or any combination thereof, all as the Committee shall determine. In addition, to the degree consistent with Section 162(m) of the Code, (or any successor section thereto), the performance goals may be calculated without regard to extraordinary items. In any event, the performance goals shall be based on a objective formula or standard. The maximum amount of a Performance-Basedan Award during a calendar year to any Participant with respect to a fiscal year of the Company shall be $2,000,000.$3 million. (b) The Committee shall determine whether with respect to a performance period, the applicablespecified performance goals have been met with respect to a givenany Participant and, if theysuch goals have tobeen met, shall so certify and shall ascertain the amount of the applicable Performance-Based Award. No Performance-Based Awards will be paid for suchany performance period until such applicable certification is made by the Committee. The amount of the Performance-Based Award A-7 actually paid to a givenany Participant may, at the discretion of the Committee, be less than the amount determined by the applicable performance goal formula, at the discretion of the Committee.formula. The amount of the Performance-Based Award determined by the Committee forin respect of a performance period shall be paid to the Participant at such time after the end of such performance period as shall be determined by the Committee in its sole discretion after the end of such performance period;discretion; provided, however, that a Participant may, if and to the extent permitted by the Committee, and consistent with theelect to defer receipt of an Award. (c) The provisions of this Section 4 shall be administered and interpreted in accordance with Section 162(m) of the Code electand all supporting regulations to defer payment of a Performance-Based Award. 9. Adjustments Upon Certain Events Notwithstanding any other provisions inensure the Plan to the contrary, the following provisions shall apply to all Awards granted under the Plan: (a) Generally. In the event of any change in the outstanding Shares after the Effective Datedeductibility by reason of any Share dividend or split, reorganization, recapitalization, merger, consolidation, spin-off, combination or exchange of Shares or other corporate exchange, any distribution to shareholders of Shares other than regular cash dividends or any similar event, the Committee in its sole discretion and without liability to any person may make such substitution or adjustment, if any, as it deems to be equitable, as to (i) the number or kind of Shares or other securities issued or reserved for issuance pursuant to the Plan or pursuant to outstanding Awards, (ii) the Option Price and/or (iii) any other affected terms of such Awards. (b) Change in Control. Except as otherwise provided in an Award agreement, in the event of a Change in Control, the Committee in its sole discretion and without liability to any person may take such actions, if any, as it deems necessary or desirable with respect to any Award (including, without limitation, (i) the acceleration of an Award, (ii) the payment of a cash amount in exchange for the cancellation of an Award and/or (iii) the requiring of the issuance of substitute Awards that will substantially preserve the value, rights and benefits of any affected Awards previously granted hereunder) as of the date of the consummation of the Change in Control. 10. No Right to Employment The granting of an Award under the Plan shall impose no obligation on the Company or any Subsidiaryof its affiliates of the payment of Awards. 5. Amendment and Termination of the Plan. (a) The Committee may at any time, or from time to continue the employment of a Participant and shall not lessentime, suspend or affect the Company's or Subsidiary's right to terminate the employment ofPlan in whole or in part or amend it in such Participant. 11. Successors and Assigns The Plan shall be binding on all successors and assigns of the Company and a Participant, including without limitation, the estate of such Participant and the executor, administrator or trustee of such estate, or any receiver or trustee in bankruptcy or representative of the Participant's creditors. A-8 12. Nontransferability of Awards Unless otherwise determined byrespects as the Committee an Award shall not be transferablemay deem appropriate. (b) No amendment, suspension or assignable by the Participant otherwise than by will or by the laws of descent and distribution. An Award exercisable after the death of a Participant may be exercised by the legatees, personal representatives or distributees of the Participant. 13. Amendments or Termination The Board may amend, alter or discontinue the Plan, but no amendment, alteration or discontinuation shall be made which, (a) without the approval of the shareholders of the Company, would (except as is provided in Section 10 of the Plan), increase the total number of Shares reserved for the purposestermination of the Plan or change the maximum number of Shares for which Awards may be granted to any Participant or (b)shall, without the Participant's consent, of a Participant, would impair any of the rights or obligations under any Award theretofore granted to sucha Participant under the Plan;Plan. 6. Miscellaneous Provisions. (a) Determination made by the Committee under the Plan need not be uniform and may be made selectively among eligible individuals under the Plan, whether or not such eligible individuals are similarly situated. Neither the Plan nor any action taken hereunder shall be construed as giving any right to be retained as an employee of to Company or any affiliate thereof. (b) A Participant's rights and interest under the Plan may not be assigned or transferred, hypothecated or encumbered in whole or in part either directly or by operation of law or otherwise (except in the event of a Participant's death) including, but not by way of limitation, execution, levy, garnishment, attachment, pledge, bankruptcy or B-2 in any other manner; provided, however, that, subject to applicable law, any amounts payable to any Participant hereunder are subject to reduction to satisfy any liabilities owed to the Committee may amendCompany or any of its affiliates by the Participant. Any attempted assignment or transfer, hypothecation or encumbrance shall be void and of no effect. (c) The Company and its affiliates shall have the right to deduct from any payment made under the Plan in such manner as it deems necessary to permit the granting of Awards meeting the requirements of the Codeany federal, state, local or foreign income or other applicable laws. Notwithstanding anythingtaxes required by law to the contrary herein, the Board may not amend, alter or discontinue the provisions relating to Section 9(b) of the Plan after the occurrence of a Change in Control. 14. International Participants With respect to Participants who reside or work outside the United States of America and who are not (and who are not expected to be) "covered employees" within the meaning of Section 162(m) of the Code, the Committee may, in its sole discretion, amend the terms of the Plan or Awardsbe withheld with respect to such Participantspayment. (d) Each person who is or at any time serves as a member of the Committee or the Company's Board of Directors shall be indemnified and held harmless by the Company against and from: (i) any loss, cost, liability or expense that may be imposed upon or reasonably incurred by such person in orderconnection with or resulting from any claim, action, suit or proceeding to conformwhich such termsperson may be a party or in which such person may be involved by reason of any action or failure to act under the Plan; and (ii) any and all amounts paid by such person in satisfaction of judgment in any such action, suit or proceeding relating to the Plan. Each person covered by this indemnification shall give the Company an opportunity, at its own expense, to handle and defend the same before such person undertakes to handle and defend it on such person's own behalf. The foregoing right of indemnification shall not be exclusive of any other rights of indemnification to which such persons may be entitled under the bylaws of the Company, as a matter of law, or otherwise, or any power that the Company may have to indemnify such person or hold such person harmless. (e) Each member of the Committee and the Company's Board of Directors shall be fully justified in relying or acting in good faith upon any report made by to independent public accountants of, or counsel for, the Company and upon any other information furnished in connection with the requirementsPlan. In no event shall any person who is or shall have been a member of local law. 15. Choicethe Committee or the Company's Board of Law TheDirectors be liable for any determination made or other action taken or any failure to act in reliance upon any such report or information or for any action taken, including without limitation the furnishing of information, or failure to act, if in good faith. (f) All matters relating to the Plan or to Awards granted hereunder shall be governed by and construed in accordance with the laws of the State of Delaware. 16. EffectivenessNew York without regard to its conflict of the Planlaws principles. (g) The Plan shall be effective as of the Effective Date. IfNovember 1, 1999. However, if the Plan is not approved, prior to the payment of any Awards, by the shareholdersaffirmative vote of holders of a majority of the shares of the Company priorpresent or represented by proxy without payment therefor and entitled to vote, the first anniversary of the Effective Date, noPlan shall terminate and all Awards may be granted thereafter.thereunder shall terminate. B-3 HV263BHV239B DETACH HERE PROXY HOVNANIAN ENTERPRISES, INC. Nominee Holder of Class B Common Stock This Proxy is Solicited on Behalf of the Board of Directors The undesignedundersigned hereby constitutes and appoints Kevork S. Hovnanian, Ara K. Hovnanian and Desmond P. McDonald, and each of them, his true and lawful agents and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC. to be held in the Boardroom of the American Stock Exchange, 13th Floor, 86 Trinity Place, New York, New York, at 10:30 a.m.A.M. on March 5, 1999,16, 2000, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy Statement dated January 15, 199926, 2000 and upon all other matters properly coming before said meeting. - ----------- ----------- SEE REVERSE SEE REVERSE SIDE CONTINUED AND TO BE SIGNED ON REVERSE SIDE SEE REVERSE SIDE SIDE - ----------- ----------- HV263AHV239A DETACH HERE |X| Please mark votes as in this example. This proxy when properly executed will be voted (1) for the election of the nominees of the Board of Directors; (2) for the ratification of the selection of Ernst & Young LLP as independent accountants; (3) for the approval of amendments to the Company's 1983 Stock Option Plan; (4) for the approval of the Company's Senior Executive Short Term Incentive Plan; and (4)(5) on any other matters in accordance with the discretion of the named attorneys and agents, if no instructions to the contrary are indicated in itemsItems (1), (2), (3), (4) and (4)(5). 1. Election of Directors. Nominees: (01) K. Hovnanian, (02) A. Hovnanian, (03) P. Buchanan, (04) A. Greenbaum, (05) D. McDonald, (06) P. Reinhart, (07) J. Sorsby, (08) S. Weinroth FOR WITHHELD |_| |_| |_| ______________________________________ For all nominees except as noted above 2. Ratification of the selection of FOR AGAINST ABSTAIN Ernst & Young LLP as independent |_| |_| |_| accountants for the year ended October 31, 1999.2000. 3. Approval of amendments to the Company's 1983 Stock Option Plan. |_| |_| |_| 4. Approval of the Company's Stock FOR AGAINST ABSTAINSenior Executive Short Term Incentive Plan. |_| |_| |_| 4.5. In their discretion, upon other matters as may properly come before the meeting. MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT |_| Please mark, sign, date and return the proxy card promptly using the enclosed envelope. This Proxy must be signed exactly as name appears hereon. Executors, administrators, trustees, etc., should give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer. Signature:__________________Date:_________________ Date:______ Signature:__________________Date:_________________ Date:_______ HV364BHV138B DETACH HERE PROXY HOVNANIAN ENTERPRISES, INC. Class BA Common Stock This Proxy is Solicited on Behalf of the Board of Directors The undesignedundersigned hereby constitutes and appoints Kevork S. Hovnanian, Ara K. Hovnanian and Desmond P. McDonald, and each of them, his true and lawful agents and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC. to be held in the Boardroom of the American Stock Exchange, 13th Floor, 86 Trinity Place, New York, New York, at 10:30 a.m.A.M. on March 5, 1999,16, 2000, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy Statement dated January 15, 199926, 2000 and upon all other matters properly coming before said meeting. - ----------- ----------- SEE REVERSE SEE REVERSE SIDE CONTINUED AND TO BE SIGNED ON REVERSE SIDE SEE REVERSE SIDE SIDE - ----------- ----------- HV364AHV138A DETACH HERE |X| Please mark votes as in this example. This proxy when properly executed will be voted (1) for the election of the nominees of the Board of Directors; (2) for the ratification of the selection of Ernst & Young LLP as independent accountants; (3) for the approval of amendments to the Company's 1983 Stock Option Plan; (4) for the approval of the Company's Senior Executive Short Term Incentive Plan; and (4)(5) on any other matters in accordance with the discretion of the named attorneys and agents, if no instructions to the contrary are indicated in itemsItems (1), (2), (3), (4) and (4)(5). 1. Election of Directors. Nominees: (01) K. Hovnanian, (02) A. Hovnanian, (03) P. Buchanan, (04) A. Greenbaum, (05) D. McDonald, (06) P. Reinhart, (07) J. Sorsby, (08) S. Weinroth FOR WITHHELD |_| |_| |_| ______________________________________ For all nominees except as noted above 2. Ratification of the selection of FOR AGAINST ABSTAIN Ernst & Young LLP as independent |_| |_| |_| accountants for the year ended October 31, 1999.2000. 3. Approval of amendments to the Company's 1983 Stock Option Plan. |_| |_| |_| 4. Approval of the Company's Stock FOR AGAINST ABSTAINSenior Executive Short Term Incentive Plan. |_| |_| |_| 4.5. In their discretion, upon other matters as may properly come before the meeting. MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT |_| Please mark, sign, date and return the proxy card promptly using the enclosed envelope. This Proxy must be signed exactly as name appears hereon. Executors, administrators, trustees, etc., should give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer. Signature:__________________Date:_________________ Date:______ Signature:__________________Date:_________________ Date:_______ HVN62BHV441B DETACH HERE PROXY HOVNANIAN ENTERPRISES, INC. Beneficial Owner of Class AB Common Stock This Proxy is Solicited on Behalf of the Board of Directors The undesignedundersigned hereby constitutes and appoints Kevork S. Hovnanian, Ara K. Hovnanian and Desmond P. McDonald, and each of them, his true and lawful agents and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC. to be held in the Boardroom of the American Stock Exchange, 13th Floor, 86 Trinity Place, New York, New York, at 10:30 a.m.A.M. on March 5, 1999,16, 2000, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy Statement dated January 15, 1999 and upon all other matters properly coming before said meeting. - ----------- ----------- SEE REVERSE SEE REVERSE SIDE CONTINUED AND TO BE SIGNED ON REVERSE SIDE SIDE - ----------- ----------- HVN62A DETACH HERE |X| Please mark votes as in this example. This proxy when properly executed will be voted (1) for the election of the nominees of the Board of Directors; (2) for the ratification of the selection of Ernst & Young LLP as independent accountants; (3) for the approval of the Company's Stock Incentive Plan; and (4) on any other matters in accordance with the discretion of the named attorneys and agents, if no instructions to the contrary are indicated in items (1), (2), (3) and (4). 1. Election of Directors. Nominees: K. Hovnanian, A. Hovnanian, P. Buchanan, A. Greenbaum, D. McDonald, P. Reinhart, J. Sorsby, S. Weinroth FOR WITHHELD |_| |_| |_| ______________________________________ For all nominees except as noted above 2. Ratification of the selection of FOR AGAINST ABSTAIN Ernst & Young LLP as independent |_| |_| |_| accountants for the year ended October 31, 1999. 3. Approval of the Company's Stock FOR AGAINST ABSTAIN Incentive Plan. |_| |_| |_| 4. In their discretion, upon other matters as may properly come before the meeting. MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT |_| Please mark, sign, date and return the proxy card promptly using the enclosed envelope. This Proxy must be signed exactly as name appears hereon. Executors, administrators, trustees, etc., should give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer. Signature:__________________Date:______ Signature:__________________Date:_______ HV465B DETACH HERE PROXY HOVNANIAN ENTERPRISES, INC. Beneficial Owner of Class B Common Stock This Proxy is Solicited on Behalf of the Board of Directors The undesigned hereby constitutes and appoints Kevork S. Hovnanian, Ara K. Hovnanian and Desmond P. McDonald, and each of them, his true and lawful agents and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC. to be held in the Boardroom of the American Stock Exchange, 13th Floor, 86 Trinity Place, New York, New York, at 10:30 a.m. on March 5, 1999, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy Statement dated January 15, 199926, 2000 and upon all other matters properly coming before said meeting. By signing on the reverse hereof, the undersigned certifies that (A) with respect to _________________ of the shares represented by this proxy, the undersigned has been the beneficial owner of such shares since the date of their issuance or is a Permitted Transferee (as defined in paragraph 4(A) of Article FOURTH of the Company's Certificate of Incorporation) of any such beneficial owner and (B) with respect to the remaining ____________________ shares represented by this proxy, the undersigned has not been the beneficial owner of such shares since the date of their issuance nor is the undersigned a Permitted Transferee of any such beneficial owner. If no certification is made, it will be deemed that all shares of Class B Common Stock represented by this proxy have not been held, since the date of issuance, for the benefit or account of the same benefit or account of the same beneficial owner of such shareshares or any Permitted Transferee. - ----------- ----------- SEE REVERSE SEE REVERSE SIDE CONTINUED AND TO BE SIGNED ON REVERSE SIDE SEE REVERSE SIDE SIDE - ----------- ----------- HV465AHV441A DETACH HERE |X| Please mark votes as in this example. This proxy when properly executed will be voted (1) for the election of the nominees of the Board of Directors; (2) for the ratification of the selection of Ernst & Young LLP as independent accountants; (3) for the approval of amendments to the Company's 1983 Stock Option Plan; (4) for the approval of the Company's Senior Executive Short Term Incentive Plan; and (4)(5) on any other matters in accordance with the discretion of the named attorneys and agents, if no instructions to the contrary are indicated in itemsItems (1), (2), (3), (4) and (4)(5). 1. Election of Directors. Nominees: (01) K. Hovnanian, (02) A. Hovnanian, (03) P. Buchanan, (04) A. Greenbaum, (05) D. McDonald, (06) P. Reinhart, (07) J. Sorsby, (08) S. Weinroth FOR WITHHELD |_| |_| |_| ______________________________________ For all nominees except as noted above 2. Ratification of the selection of FOR AGAINST ABSTAIN Ernst & Young LLP as independent |_| |_| |_| accountants for the year ended October 31, 1999.2000. 3. Approval of amendments to the Company's 1983 Stock Option Plan. |_| |_| |_| 4. Approval of the Company's Stock FOR AGAINST ABSTAINSenior Executive Short Term Incentive Plan. |_| |_| |_| 4.5. In their discretion, upon other matters as may properly come before the meeting. MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT |_| Please mark, sign, date and return the proxy card promptly using the enclosed envelope. This Proxy must be signed exactly as name appears hereon. Executors, administrators, trustees, etc., should give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer. Signature:__________________Date:_________________ Date:______ Signature:__________________Date:_________________ Date:_______ HV340B DETACH HERE PROXY HOVNANIAN ENTERPRISES, INC. Class B Common Stock This Proxy is Solicited on Behalf of the Board of Directors The undersigned hereby constitutes and appoints Kevork S. Hovnanian, Ara K. Hovnanian and Desmond P. McDonald, and each of them, his true and lawful agents and proxies with full power of substitution in each, to represent the undersigned at the Annual Meeting of Shareholders of HOVNANIAN ENTERPRISES, INC. to be held in the Boardroom of the American Stock Exchange, 13th Floor, 86 Trinity Place, New York, New York, at 10:30 A.M. on March 16, 2000, and at any adjournments thereof, upon the matters set forth in the notice of meeting and Proxy Statement dated January 26, 2000 and upon all other matters properly coming before said meeting. - ----------- ----------- SEE REVERSE CONTINUED AND TO BE SIGNED ON REVERSE SIDE SEE REVERSE SIDE SIDE - ----------- ----------- HV340A DETACH HERE |X| Please mark votes as in this example. This proxy when properly executed will be voted (1) for the election of the nominees of the Board of Directors; (2) for the ratification of the selection of Ernst & Young LLP as independent accountants; (3) for the approval of amendments to the Company's 1983 Stock Option Plan; (4) for the approval of the Company's Senior Executive Short Term Incentive Plan; and (5) on any other matters in accordance with the discretion of the named attorneys and agents, if no instructions to the contrary are indicated in Items (1), (2), (3), (4) and (5). 1. Election of Directors. Nominees: (01) K. Hovnanian, (02) A. Hovnanian, (03) P. Buchanan, (04) A. Greenbaum, (05) D. McDonald, (06) P. Reinhart, (07) J. Sorsby, (08) S. Weinroth FOR WITHHELD |_| |_| |_| ______________________________________ For all nominees except as noted above 2. Ratification of the selection of FOR AGAINST ABSTAIN Ernst & Young LLP as independent |_| |_| |_| accountants for the year ended October 31, 2000. 3. Approval of amendments to the Company's 1983 Stock Option Plan. |_| |_| |_| 4. Approval of the Company's Senior Executive Short Term Incentive Plan. |_| |_| |_| 5. In their discretion, upon other matters as may properly come before the meeting. MARK HERE FOR ADDRESS CHANGE AND NOTE AT LEFT |_| Please mark, sign, date and return the proxy card promptly using the enclosed envelope. This Proxy must be signed exactly as name appears hereon. Executors, administrators, trustees, etc., should give full title as such. If the signer is a corporation, please sign full corporate name by duly authorized officer. Signature:_________________ Date:______ Signature:_________________ Date:_______